After the Typhoon, Welcoming Autumn... Surge in Transitional Season Fashion Purchases

Surge in Transitional Season Fashion Demand... Increase in Consumers Seeking Winter Products
Fashion Industry Rapidly Launches New Transitional Season Collections One Month Early

[Asia Economy Reporter Lee Seon-ae] Purchases of transitional season fashion are surging. This follows the end of the monsoon and typhoon seasons and the arrival of autumn. Demand for winter outerwear is also rapidly increasing. The fashion industry has been quick to launch new transitional season products about a month earlier than usual.

On the 5th, Gmarket saw a significant increase in sales of transitional and winter outerwear. Over the past month, sales of women's cardigans and men's cardigans rose by 74% and 81% respectively compared to the same period last year. Long-sleeve T-shirts sold 23% more. Windbreaker jumpers, ideal for frequent weather changes, increased by more than double for men (117%) and 71% for women. Hooded sweatshirts, perfect for layering in cool weather, saw sales rise more than fourfold (395%), and silk scarf sales increased by 90%.

As cool weather persisted, many consumers hurried to prepare for winter products. For example, men's padded jackets saw sales surge by about 20 times (1955%). Sales of men's long coats increased fourfold (326%), and women's long coats grew by 86%. Women's fur coats sold more than twice as much (113%).

A Gmarket representative said, "It seems that the purchase timing for outerwear has been brought forward in anticipation of cooler weather," adding, "This purchasing trend is expected to continue for some time."

The fashion industry, sensing this trend, is also bustling. LF's men's suit brand Maestro advanced the release of fall and winter items such as lamb leather jumpers and wool coats by about 1-2 weeks. Women's clothing brand Atte Vanessa Bruno also started selling wool knitwear and cardigans 1-2 weeks earlier. Shinsegae International's own women's brand G-cut launched its lightweight transitional outerwear collection a month earlier than usual.

Discount events are also abundant. Coupang is holding Fashion Week until the 7th, themed "T-shirts & Shirts." It features popular transitional season fashion items for the fall and winter seasons. Categories are divided into women's T-shirts, women's shirts and blouses, men's T-shirts, men's shirts, children's T-shirts, and children's shirts and blouses for convenience. Over 1,000 transitional season clothing items from brands like Tommy Hilfiger, LAP, Fred Perry, and TopTen are available at discounted prices. The event includes C.Avenue products, Rocket Delivery items, and Marketplace products.

eBay Korea is holding the "Trend & SOHO Fashion Week" on Gmarket and Auction until the 6th, offering various clothing and accessories at discounts up to 69%. Over 500 brands, including Realcoco, Cherryville, Be Simple, Dabagirl, Nanninggu, Sappun, Vanilla Shoe, and Good Shoes, are participating. Discount categories include women's clothing, men's clothing, underwear, shoes, bags and accessories, and jewelry. General customers receive a 20% discount coupon, while Smile Club members get a 22% discount coupon.

TMON is holding an "Autumn Trend" special exhibition until the 13th, showcasing new seasonal clothing. It has gathered special-priced products suited to autumn trends. All products come with free shipping benefits.

This content was produced with the assistance of AI translation services.