Common Traits of Successful Startups... "Full-time Positions at Customer Service (CS) Centers"

'Trenbe' logo.

[Asia Economy Reporter Moon Hyewon] Amid the employment contraction caused by the aftermath of the novel coronavirus infection (COVID-19) crisis, startups that are actively hiring all employees as full-time staff are gaining attention in the industry.

According to the industry on the 5th, the AI-based luxury purchase platform ‘Trenbe’ recently announced job openings for various positions including ▲service developers ▲performance marketers ▲brand content planners and SNS managers ▲customer service representatives, all being hired as full-time employees on an ongoing basis.

Trenbe, a startup in its third year since establishment, uses the team name ‘Customer Heroes’ to signify that all employees should become heroes who can represent customers’ inconveniences. Trenbe allocates a special budget that employees can freely use for customer satisfaction services at the CS center, and also grants autonomous authority for problem-solving, enabling detailed customer care. This is explained as a way to protect employees from unnecessary emotional labor.

Lee Jonghyun, Vice President of Trenbe, said, “Since we handle all communications with customers, big and small, it is a position that carries the responsibility of being the brand’s face and can cause a lot of emotional stress. However, the company considers autonomous authority and ways to provide customer care, and guarantees employment as full-time staff, which has made it possible to work more proactively and flexibly.”

'Brand X Corporation' logo.

‘Brand X Corporation,’ which successfully went public on KOSDAQ last month, is recently focusing on systematic CS center operations. As a D2C (Direct to Consumer) company that requires direct and fast communication with customers, it plans to hire all employees as full-time staff to achieve stable and horizontal growth together.

Especially, as the businesses operated by Brand X Corporation such as Jeximix, Huia, and Marsiodiego grow, the importance of the CS center facing customers increases. To ensure smooth and accurate communication, new employees undergo a one-month training before being deployed to the front lines of operations.

Additionally, various in-house programs and welfare benefits are being expanded, including regular stress tests and counseling to alleviate employee stress that may occur during work.

'Pint' logo.

December & Company Asset Management, which operates the AI-based mobile easy investment service ‘Fint,’ has adhered to the principle of ‘all employees as full-time staff’ since its inception. Valuing its unique technology and talent as core assets, having implemented Korea’s first robo-advisor service, it provides an environment where all executives and employees can focus on service advancement in a stable setting.

In particular, the CS team responsible for communication with customers is evaluated to have raised the quality of the Fint service to a higher level by achieving high customer satisfaction with expertise and response know-how comparable to the technical team. In fact, the Fint service has attracted attention by surpassing 150,000 cumulative members and 15 billion KRW in cumulative investment within about a year of its launch, experiencing rapid growth.

December & Company Asset Management is currently actively recruiting in the fields of ▲service development ▲platform development ▲investment logic research and development.

This content was produced with the assistance of AI translation services.