Personal Audio Broadcast 'Spoon' Releases First Self-Produced Original Content

[Asia Economy Reporter Kim Cheol-hyun] Spoon Radio (CEO Choi Hyuk-jae), which operates the personal audio broadcasting platform 'Spoon,' announced on the 3rd that it will release its first self-produced original content, 'PL's La La Land' (hereinafter La La Land).

La La Land is a live audio program hosted by singer-songwriter 'PL,' broadcast every Tuesday and Thursday at 8 PM. Each episode plans to communicate in real-time with listeners through various topics including music with guests, and showcase differentiated content such as live performances.

The first broadcast of La La Land features 'Rhythm Power,' a skilled hip-hop artist group active for over 10 years, as guests, followed by appearances from musicians, artists, and notable figures from various genres.

Spoon Radio has installed a professional studio within its headquarters to support smooth broadcasts by DJs based on optimized broadcasting protocols and technology. Creators who have grown on Spoon will be provided with opportunities and support to create their own audio shows. Starting in September, the company plans to recruit talented influencers from various fields and produce high-quality original content.

Choi Hyuk-jae, CEO of Spoon Radio, said, "We will lead new culture with a sense of mission as the original service in the fiercely competitive audio platform market," adding, "We will achieve customer satisfaction through differentiated services by establishing a creative organization and increasing investment in self-production."

Meanwhile, Spoon started its service in South Korea in March 2016 and is currently available in a total of 20 countries including the United States, Japan, Indonesia, and Vietnam, surpassing 23 million cumulative downloads globally.

This content was produced with the assistance of AI translation services.