Daedong Industrial, North America Branch 'Major League' Marketing

Toronto Blue Jays Home Stadium
Kaioti Brand Advertisement

Daedong USA Kaioti Brand Logo

[Asia Economy Reporter Kim Daeseop] Daedong Industrial announced on the 3rd that it will conduct brand advertising at the home stadium of the Toronto Blue Jays, the Major League Baseball team to which baseball player Ryu Hyun-jin belongs, through its North American subsidiary.

This Major League Baseball stadium brand advertising was prepared to strengthen the competitiveness of Daedong USA's Kioti brand. During 20 games held at Toronto's home stadium, Scotiabank Field, until the end of this month, brand advertisements for Kioti and Daedong Industrial will be displayed behind the catcher's seat.

Daedong Industrial plans to establish additional Major League marketing activities after reviewing responses from North American dealers and consumers.

Kim Dong-gyun, president of Daedong USA, said, "The Toronto Blue Jays is a strategic choice from a sports marketing perspective, as it can expect advertising and marketing effects not only in Canada and the United States but also in Korea, since player Ryu Hyun-jin belongs to the team."

This content was produced with the assistance of AI translation services.