'Design and Fuel Efficiency Praised' Volkswagen Arteon Available in the 40 Million KRW Range

Adding Promotions and Benefits Brings Price to Mid-40 Million KRW Range
Enhancing Price Competitiveness to Challenge Grandeur's Dominance

New Arteon 4MOTION and Facelifted Arteon Exterior (Photo by Volkswagen Korea)

[Asia Economy Reporter Kim Ji-hee] The Volkswagen Arteon is expanding its presence in the domestic sedan market. Leveraging its reasonable price, design, and fuel efficiency, it is challenging the dominance of Hyundai Motor Company's Grandeur, which has held the number one spot in the domestic sedan market for nine consecutive months.

The domestic selling price of the Arteon facelift model released last month is 53.9 million KRW for the front-wheel-drive 2.0 TDI Premium, 58.9 million KRW for the Prestige, and 61.9 million KRW for the all-wheel-drive 2.0 TDI Prestige 4Motion. With additional benefits from Volkswagen Financial Services promotions, individual consumption tax reductions, and vehicle return compensation programs, the purchase price starts from the mid-40 million KRW range. This is comparable to the Grandeur, which can reach the high 40 million KRW range when fully optioned.

Volkswagen Korea is offering various benefits through financial promotions throughout this month. The Arteon 2.0 TDI Premium model receives a 10% discount when using Volkswagen Financial Services and an 8% discount for cash purchases. For the 2.0 TDI Prestige and 2.0 TDI Prestige 4Motion models, there is a 13% discount with Volkswagen Financial Services and an 11% discount for cash purchases.

New Arteon 4Motion and Facelifted Arteon Interior (Photo by Volkswagen Korea)

Beyond its reasonable price, the Arteon features a sharp fastback design, considered the most beautiful sedan in Volkswagen's history. It is also praised for its space utilization and practicality. Additionally, the combination of Volkswagen's TDI engine and DSG transmission delivers solid driving performance.

Fuel efficiency is also excellent. The official combined fuel economy of the Arteon is 15.2 km/L for the front-wheel-drive model and 13.4 km/L for the all-wheel-drive model. A Volkswagen representative stated, "In real-world driving conditions such as city and highway, the Arteon's fuel economy ranges from 20 to 25 km/L, which is better than the official combined rating. With a price range similar to domestic sedans and high fuel efficiency, it offers conditions that make it easy for consumers who considered domestic cars over other imported brands to approach."

This content was produced with the assistance of AI translation services.