Busan Bank Opens Specialized Loan Sales Centers for Face-to-Face and Non-Face-to-Face Services

[Asia Economy Reporter Kim Min-young] BNK Busan Bank is launching a new sales channel that encompasses both face-to-face and non-face-to-face services to provide differentiated financial services.

On the 1st, Busan Bank announced that it opened the ‘Loan Sales Center’ on the 3rd floor of the Yeonsan-dong Financial Center in Busan to specialize in outbound marketing and handling household loan operations at branches.

First, to conduct marketing that directly reaches customers, an outbound sales organization was established within the Loan Sales Center, and roles were subdivided by forming the ▲Frontier Team ▲Retail Loan Marketing Team ▲Group Loan Marketing Team.

The Frontier Team consists of outstanding employees selected through a public recruitment process and is divided into specialized marketing fields such as ▲Medical ▲Corporate Real Estate ▲Non-Profit Organizations ▲Housing Pension. The Retail Loan Marketing Team is responsible for retail credit loans and mobile visit consultation services. The Group Loan Marketing Team specializes in marketing for interim payment/moving cost loans, aiming to enhance customer satisfaction through prompt and specialized services.

Additionally, for the first time in the banking sector, group loans (interim payment, moving cost, balance payment loans) previously handled at branches will be fully managed by the Loan Sales Center. Since December 2018, Busan Bank has established a non-face-to-face contract process for interim payment loans, significantly improving customer inconvenience caused by long waiting lines for loan applications. A new mobile mortgage loan product is also scheduled to be launched in the second half of this year.

Furthermore, the bank will operate an ‘Outbound TM Team’ dedicated to non-face-to-face loan marketing to respond to the untact era caused by the COVID-19 pandemic. For elderly customers who are not familiar with mobile services and request face-to-face consultations, a ‘visit consultation service’ will be provided in connection with the outbound sales organization.

Bin Dae-in, President of Busan Bank, stated, “The Loan Sales Center is a new concept sales channel that integrates digital and analog, reaching out directly to customers who do not visit us through outbound sales and providing differentiated non-face-to-face services unique to Busan Bank in the era of untact daily life, bringing us one step closer to our customers.”

This content was produced with the assistance of AI translation services.