"Promoting Products to In-Room Customers" SK Broadband Launches 'B tv Media Board'

[Asia Economy Reporter Seulgina Jo] SK Broadband announced on the 1st that it has launched the corporate internal broadcasting solution ‘B tv Media Board,’ which allows businesses to provide various customized information and product promotions to customers visiting their premises using B tv.

‘B tv Media Board’ is a corporate media service that supports easy programming of necessary information for customers in various content formats such as text, images, videos, and live broadcasts, and provides them through TV channels.

For businesses with high customer waiting times such as financial institutions, hospitals, AS centers, and laundromats, using ‘B tv Media Board’ allows them to show real-time channels on B tv during waiting times while simultaneously linking with external services to provide various information tailored to each business situation, such as waiting numbers, laundry waiting times, weather information, and bus arrival times, as well as promoting new products or services on the TV screen.

Additionally, franchise businesses such as cafes and restaurants can use the TVs in their stores to apply digital signage functions (display devices installed in public places or business sites to provide advertisements and various information) for effective marketing, including promotion announcements, new menu presentations, and brand promotional video broadcasts. Franchise stores can secure sophisticated and effective promotional means for visiting customers through this, and franchise headquarters can easily manage the content displayed at each store by region and time through a web-based program.

SK Broadband focused on the fact that among businesses providing TV services to visiting customers in places such as financial institutions, hospitals, and fitness centers, there is high demand for using TV to deliver information and promote products and services.

There is no additional burden of investment in separate equipment for internal broadcasting as long as you use B tv. The monthly fees are Basic 9,900 KRW, Standard 19,800 KRW, and Premium 29,700 KRW (including VAT).

SK Broadband explained, "Assuming a company with about 130 branches nationwide builds an internal broadcasting system, it would require about 600 million to 800 million KRW investment for separate equipment such as servers, storage, and networks, but by using ‘B tv Media Board’ (based on the Premium plan), the same functions can be implemented with operating costs of about 4 million KRW per month without such equipment investment, and operating for 5 years would cost 240 million KRW."

In particular, B tv Media Board supports external API integration without additional costs and allows video content playback on all plans. It can be subscribed to without line number restrictions, improving all inconveniences of existing solutions.

Moreover, companies can efficiently implement internal broadcasting systems for their members using B tv Media Board. Especially, the service supporting real-time broadcasting (once a month) for internal broadcasting is unique to SK Broadband.

To commemorate the launch of B tv Media Board, SK Broadband is offering customers who subscribe by the end of September one month of free use and a voucher for ‘Mango Board,’ a web-based design platform. Mango Board is an in-house content creation tool that provides various templates to help administrators use B tv Media Board more conveniently.

Jungmin Cho, Head of Growth Tribe at SK Broadband, stated, “Based on B tv Media Board, we plan to expand the corporate IPTV market beyond Home, provide differentiated value to customers, and continuously enhance the service by applying SK ICT family technologies along with stable service provision.”

This content was produced with the assistance of AI translation services.