Shinsegae Food Expands 'Beccaria Enubo' Online-Exclusive Frozen Dessert Lineup

[Asia Economy Reporter Choi Saeng-hye] Shinsegae Food announced on the 1st that it has expanded its lineup by launching the online-exclusive Beckia En Nouveau frozen dessert ‘Crema Roll Blanc.’

Shinsegae Food expects the number of home cafe enthusiasts to increase rapidly following the recent elevation of social distancing to level 2.5, and has expanded its frozen dessert lineup by launching the Beckia En Nouveau Crema Roll Blanc as a new product.

Shinsegae Food has noted that as COVID-19 cases have resurged and social distancing levels have been raised, more home cafe enthusiasts are avoiding visits to cafes, leading to increased sales of home desserts that can be ordered online. According to Shinsegae Food, sales of Beckia En Nouveau’s online-exclusive frozen cakes in August increased by 13% compared to July. In particular, sales in the third week of August (August 17?23), when COVID-19 cases surged again, rose by 30% compared to the second week (August 10?16).

Shinsegae Food analyzed that the ability for consumers to receive products at their desired date and location without having to visit stores increased satisfaction among those who prefer contactless purchases. Additionally, unlike typical quick-frozen desserts, the product maintains its texture and aroma even after thawing, and its unique manufacturing method prevents it from easily crumbling when sliced, which has contributed to its popularity.

Beckia En Nouveau Crema Roll Blanc is filled with cream made from domestic fresh cream and condensed milk inside a soft cake sheet, allowing consumers to enjoy a rich and savory flavor. Notably, the cream’s fat and moisture are evenly distributed throughout the sheet by aging it at a low temperature, resulting in a chewier texture. It is sold on online malls such as Gmarket, 11st, Auction, and Home&Shopping, priced at 23,900 KRW (360g).

In addition, to facilitate easy sharing of home desserts with acquaintances during the Chuseok holiday, a Chuseok gift set consisting of three items?‘Beckia En Nouveau Crema Roll Blanc,’ ‘Crema de Castella Green Tea,’ and ‘Crema de Castella White’?is also available through online malls.

This content was produced with the assistance of AI translation services.