Lotte Confectionery Launches 'Mallangkau Colostrum Protein'

[Asia Economy Reporter Choi Saeng-hye] Lotte Confectionery announced on the 31st that it has applied "colostrum protein," which has recently gained attention as a health food, to soft candy and launched "Mallangkau Colostrum Protein."

"Mallangkau Colostrum Protein" is an upgraded version of "Mallangkau." "Mallangkau" is known for its unique soft and fluffy texture and smooth milk flavor achieved through a patented aeration process, selling over 15 billion KRW annually and especially popular among children. This new product incorporates colostrum, which has recently attracted attention in the adult milk powder market, aiming to expand the main customer age group by offering a product that can be enjoyed by people of all ages.

"Mallangkau Colostrum Protein" uses colostrum protein powder, giving the milk flavor a deeper and richer taste. Each pack (129g) contains a total of 7,200 mg of protein and is packaged in a standing pouch with a zipper for convenient storage. The recommended retail price is 5,000 KRW.

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