Lotte Mart to Unveil Exclusive Worldwide Figure Limited to 20,000 Units

[Asia Economy Reporter Seungjin Lee] Lotte Mart announced on the 28th that it will collaborate with the global toy brand ‘Epoch’ to release a limited edition product.

The product being introduced this time is the ‘Sylvanian Baby Animal Choco Waffle,’ which will be exclusively sold in a limited quantity of 20,000 units nationwide at Lotte Mart stores. It is available for purchase at all Lotte Mart locations nationwide and online at the Toys "R" Us mall, priced at 4,800 won. Included inside the snack is a limited edition figure from the ‘Sylvanian Family.’

‘Sylvanian Family’ is a toy released by Epoch in 1985, consisting of cute animal dolls and realistic, detailed miniature furniture, appliances, and buildings, loved by children worldwide as a long-standing global popular toy. This is the first collaboration product with ‘Sylvanian Family’ released globally, and it took one year and six months from planning to launch.

Lotte Mart continues to release character snacks because customers who prefer characters have high demand not only for toys but also for various character-related products such as snacks, fancy goods, and miscellaneous items.

In fact, considering customer demand, Lotte Mart launched ‘Pok?mon Snacks’ in collaboration with the ‘Pok?mon’ character last December, and in May, exclusively planned character snacks combining animation and snacks. In July, they expanded collaborations by exclusively releasing popular mobile game snacks, selling over 20,000 packs within a month.

Kim Kyung-geun, Toy MD (Merchandiser) at Lotte Mart, said, “Considering the increasing demand for character-related products, Lotte Mart is proud to introduce the collaboration product with Epoch’s ‘Sylvanian Family’ for the first time worldwide. We hope customers do not miss the opportunity to purchase the limited edition product available from August 28.”

This content was produced with the assistance of AI translation services.