"Select Only 'Choeae' Artist Videos" KT Revamps Season App

[Asia Economy Reporter Koo Chae-eun] KT announced on the 27th that it has revamped the application of its online video service (OTT) 'Seezn'.

First, KT added the ‘Artist Play’ feature, which allows users to watch only the scenes featuring their favorite artists. To achieve this, KT developed AI-based deep learning facial recognition technology that learns and detects the faces of over 4,000 domestic and international artists. It selects not only main cast members but also cameo appearances and lesser-known supporting roles.

Users can also save their favorite scenes by directly selecting the parts they want to rewatch through the ‘My Clip’ feature. The ‘Segment Preview’ function, which displays thumbnail images of scenes in the content being watched for easy navigation, has been revamped to operate in 5-second intervals. Additionally, interactive content such as real-time chat has been expanded. Previously available only for Seezn original content, this feature is now extended to real-time channels including news, dramas, and entertainment programs.

This revamp was carried out based on an analysis of Seezn customer usage patterns. KT revealed that users in their 20s and 30s account for 63% of total users, and among VOD viewers and paid purchasers, female users make up 54% and 57%, respectively. The number of users watching KT’s original content increased by 68% compared to the previous year. Viewing frequency and usage time also grew by 115% and 174%, respectively.

Kim Hoon-bae, Head of KT’s Customer Business Division, said, “Seezn has gained popularity among the trend-sensitive MZ generation with its original content and differentiated viewing environment. We will lead the strengthening of native OTT competitiveness by offering services and content that enhance user convenience while providing innovative viewing experiences.”

This content was produced with the assistance of AI translation services.