Mercedes-Benz Unveils GLB, GLA, and GLE Coupe SUV Family of Three Models

[Asia Economy Reporter Suyeon Woo] Mercedes-Benz Korea unveiled three new sport utility vehicle (SUV) models?the GLB, GLA, and GLE Coupe?online for the first time in Korea on the 27th.

On this day, Mercedes-Benz Korea revealed the The New Mercedes-Benz GLB, The New Mercedes-Benz GLA, and The New Mercedes-Benz GLE Coupe through its official YouTube channel. The event was originally planned to be held offline but was changed to an online format due to the resurgence of COVID-19.

The newly unveiled The New GLB is a completely new model joining the Mercedes SUV lineup, while The New GLA targets customers who pursue a distinctive and active lifestyle by offering a more spacious interior than the previous generation, sporty driving performance, and advanced convenience and safety features. The New GLE Coupe is a model that harmonizes the sleek design of a coupe with powerful powertrains and practicality.

Mark Rein, Vice President of Product and Marketing at Mercedes-Benz Korea, said, "The three SUVs introduced today each have unique concepts and charms that will captivate the sophisticated and discerning Korean consumers." He added, "We will continue to strategically analyze the increasingly segmented market demands and provide products and services that meet those needs."

Mercedes-Benz Korea unveiled three new SUV models online on the 27th. Johannes Schoen, Executive Director of Product Strategy Planning (left in the photo), and Mark Lane, Vice President of Product and Marketing, are posing for a commemorative photo at the new car launch event. Photo by Mercedes-Benz Korea

◆ Versatile Family SUV, The New Mercedes-Benz GLB

First revealed worldwide in June 2019, the GLB is a practical family SUV that combines ample interior space, the latest driving assistance systems, and excellent driving performance.

The biggest advantage of The New GLB is its spaciousness. It features a wheelbase of 2,830 mm and a front seat headroom of 1,035 mm, providing generous space. The second-row seats offer 967 mm of legroom (based on a 5-seater configuration), ensuring a comfortable environment for rear passengers. Folding down all rear seatbacks creates a maximum cargo space of up to 1,805 liters.

The New GLB is launched in the Korean market with the new Mercedes-Benz M260 engine in two models: The New GLB 220 and The New GLB 250 4MATIC. The inline 4-cylinder 2.0-liter gasoline turbocharged engine is paired with an 8-speed DCT transmission, delivering powerful and efficient performance. Additionally, it comes standard with comfort suspension, which is praised for its perfect balance between a comfortable ride and sporty driving.

The New Mercedes-Benz GLB

The New Mercedes-Benz GLB Interior

The New GLB’s performance, capable of handling both on- and off-road conditions, is also reflected in its exterior. Its powerful proportions, protective cladding on the body, and underguards located at the lower front and rear bumpers showcase the GLB’s off-roader DNA. The interior features a futuristic feel with a single wide display that integrates a 10.25-inch digital instrument cluster and the intuitive intelligent voice recognition control supported by the MBUX (Mercedes-Benz User Experience) infotainment system.

The New GLB 220 and The New GLB 250 4MATIC come equipped with various driving assistance and convenience features to ensure safety and comfort. Standard features include Active Distance Assist DISTRONIC, which supports automatic speed control, braking, and acceleration; Active Brake Assist, which provides visual and auditory warnings and semi-autonomous braking when detecting collisions with vehicles or pedestrians; Active Lane Keeping Assist package; and Blind Spot Assist.

The 'KEYLESS-GO' package, which includes hands-free access to open and close the trunk, panoramic sunroof, and wireless charging, is standard, enhancing convenience as a family SUV. Mercedes-Benz Korea plans to expand The New GLB lineup by introducing diesel engines, high-performance AMG variants, and even a 7-seater model in the future.

◆ For Those Who Pursue an Active Lifestyle, 'The New Mercedes-Benz GLA'

The New GLA joined the Mercedes-Benz SUV family in 2013 as the brand’s first compact SUV model. It is praised for expanding Mercedes’ customer base to distinctive younger generations by combining a stylish and sporty design with the brand’s signature luxury. The completely redesigned second-generation New GLA returns with a more spacious interior than its predecessor, sporty design, powerful powertrain, and the latest convenience and safety features.

The New Mercedes-Benz GLA

The New Mercedes-Benz GLA Interior

The New GLA offers a 30 mm longer wheelbase and a 110 mm higher overall height compared to the previous model, providing a higher seating position, ample headroom, and generous interior space. The interior is finished with a modern and progressive design featuring a widescreen cockpit composed of a 10.25-inch digital instrument cluster and MBUX infotainment system, along with five circular air vents. Standard features include a multifunctional sports steering wheel wrapped in Nappa leather and an interior decorated with Artico synthetic leather and Dinamica materials.

The exterior emphasizes dynamism with shortened front and rear overhangs, a strong shoulder line, and side window lines reminiscent of a coupe. The taillights, separated from the bumper by reflectors, along with the trunk and rear width, give the rear a wider appearance.

The New GLA 250 4MATIC, introduced first in Korea, is equipped with the same M260 engine as The New GLB and features an off-road engineering package that includes a downhill speed control system, supporting stable driving with four driving modes.

The New GLA 250 4MATIC comes standard with various safety and convenience features. Driving assistance functions such as Active Distance Assist DISTRONIC, Active Brake Assist, Active Lane Keeping Assist package, and Blind Spot Assist help ensure safe driving. Mercedes-Benz Korea plans to add to the lineup with the GLA 220 and high-performance AMG models in the future.

◆ Elegant Design Performance Coupe SUV 'The New GLE Coupe'

The GLE Coupe, officially launched in Korea in October 2016, has sold over 4,300 units to date and remains a popular model. It satisfies customers’ desires for the powerful driving performance of an SUV combined with the sophisticated and sporty sensibility unique to coupes.

The completely redesigned second-generation New GLE Coupe harmonizes the dynamic character of an off-road vehicle with the sporty and elegant feel of a coupe. The front design of The New GLE Coupe, featuring a diamond radiator grille and single louvre, resembles other Mercedes coupe lineups, while the front apron equipped with a glossy chrome underguard emphasizes the SUV’s characteristics.

The New Mercedes-Benz GLE Coupe

The New Mercedes-Benz GLE Coupe Interior

The interior houses a widescreen cockpit with two large 12.3-inch screens and an instrument cluster that smoothly extends into the door trim. The sporty feel is further enhanced by sports seats and a new sports steering wheel finished in Nappa leather. Based on a wheelbase extended by 20 mm compared to the previous model, it offers passengers more legroom and a comfortable interior space.

Mercedes-Benz Korea plans to launch the 'The New GLE 400 d 4MATIC Coupe,' which combines a 6-cylinder inline turbo diesel engine with a 9-speed automatic transmission, in October. Following this, the lineup will be expanded to include high-performance models such as 'The New Mercedes-AMG GLE 53 4MATIC+ Coupe,' 'The New Mercedes-AMG GLE 63 S 4MATIC+ Coupe,' as well as plug-in hybrid models.

The New GLB 220, The New GLB 250 4MATIC, and The New GLA 250 4MATIC, unveiled today, will be launched in September with prices including VAT set at 54.2 million KRW, 61.1 million KRW, and 59.1 million KRW, respectively. The New GLE 400 d 4MATIC Coupe, launching in October, is priced at 119.3 million KRW.

This content was produced with the assistance of AI translation services.