Tmon "Regional Product Gifting Grows 4.4 Times"

[Asia Economy Reporter Moon Hyewon] TMON announced on the 27th that its sales of regional product gifting have grown approximately 4.4 times since the service expansion in June this year.

In mid-June, TMON became the first major commerce platform to expand its mobile gifting service to include the regional and culture categories. The purpose was to allow TMON customers to easily gift regional products closely related to daily life, such as discounted meal vouchers and beauty shop coupons, to family and acquaintances.

Comparing last month after the service expansion with May before the expansion, sales from regional product gifting increased by 340%, growing about 4.4 times. The number of purchasing customers also increased by 229%, about 3.3 times.

This is interpreted as a result of the recent popularity of non-face-to-face gifting services and a trend favoring gifts focused on individual tastes and preferences rather than expensive presents. TMON analyzed that the MZ generation responded positively to coupon gifts that can be used at rare local restaurants or massage shops. Additionally, the recent economic downturn and rising prices have increased interest in products that can be gifted at discounted prices.

TMON plans to strengthen its product lineup available for gifting services in response to the resurgence of COVID-19. Especially, with the Chuseok holiday a month away, TMON is preparing to enable customers who cannot visit their hometowns to gift a variety of products that will help the daily lives of their family and relatives.

This content was produced with the assistance of AI translation services.