Winia Dimchae Launches 2021 Model Kimchi Refrigerator 'Dimchae' New Product

Winia Dimchae Launches 2021 Model Kimchi Refrigerator 'Dimchae' New Product

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[Asia Economy Reporter Changhwan Lee] Winia Dimchae announced on the 27th that it has launched the 2021 model kimchi refrigerator "Dimchae," which supports customized aging storage for the top 10 types of kimchi favored by Koreans and satisfies diverse consumer lifestyles with features such as soju slush storage.


The new Dimchae completes specialized aging modes for the top 10 types of kimchi preferred by Koreans, the company emphasized. It added menus for green onion kimchi (pa-kimchi), cucumber kimchi (oi-sobagi), and mustard leaf kimchi (gat-kimchi) to the existing customized aging modes, enabling optimal aging for each type of kimchi.


It also applied the "Fermentation Science" aging mode, which increases polyphenol content by 30% compared to the general storage mode of previous models. Polyphenols are known to convert harmful active oxygen in the body into harmless substances, helping prevent aging and boosting immunity. Dimchae is the first in the industry to confirm an increase in polyphenols due to kimchi lactic acid bacteria, promoting consumer health.


The lifestyle of storing various ingredients in the kimchi refrigerator was also actively reflected. With the increase in single-person drinking and home parties, it allows various alcoholic beverages to be stored under optimal drinking conditions.


In particular, the "Soju Slush" menu is a new feature reflecting the drinking culture of younger generations. By storing soju at minus 12 degrees Celsius for more than 10 hours to supercool it, it is expected to be popular among enthusiasts who enjoy soju in a slush-like state similar to ice.


Additionally, as the need for fresh storage increases, bio-materials with superior long-term storage and deodorizing power compared to polypropylene (PP) containers have been applied to the fresh storage compartment in the upper section, allowing vegetables and fruits to be kept fresh for a relatively long time.


Moreover, smart functions that apply appropriate temperatures for each ingredient with Dimchae’s unique constant temperature technology can also be experienced, such as customized storage for baby food ingredients and salads, which received positive consumer feedback in previous models, and ice-temperature aging mode that enhances the umami of meat.


The 2021 model Dimchae adopts a premium design that elevates the kitchen’s elegance just by placement. The slim handle and upper display are not only aesthetically pleasing but also convenient, as the display is located at the top of the door, allowing use without bending over.


The lid-type model features a clean look with a front-wide design and has been upgraded from a translucent container to a transparent one so that the contents can be checked without removing the kimchi. Additionally, a powerful deodorizing filter is installed to keep the interior clean, and an in-case containing loess with excellent humidity control is applied.


The 2021 model kimchi refrigerator "Dimchae" comes in a total of 92 types: 71 stand-type models priced between 840,000 and 4,600,000 KRW, and 21 lid-type models priced between 690,000 and 2,400,000 KRW.



Kim Hyuk-pyo, CEO of Winia Dimchae, said, "We are introducing new features never seen before, such as customized aging for up to 10 types of kimchi to suit consumer environments that store various kimchis in small amounts for a long time, as well as the 'Soju Slush Mode' favored by single-person drinkers. As Dimchae expands the kimchi refrigerator into a year-round appliance, we will become the number one brand that always offers new enjoyment to customers."


This content was produced with the assistance of AI translation services.

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