"How to Be Happier with 5G Technology? SKT 'Happiness Insight' Contest Concludes"

[Asia Economy Reporter Seulgina Jo] "Let's provide numerous policy information delivered through scattered channels as a personalized recommendation service using artificial intelligence (AI) data analysis." "Let's also deliver hospital and private ambulance dispatch information, in addition to 119 ambulances, through the T-map alarm service."

The '2020 SK Telecom Happiness Insight' competition, which proposes solutions to social problems so that everyone can be happier by utilizing the latest ICT such as 5G and AI, has successfully concluded.

SK Telecom announced on the 25th that 10 teams, including the Wello team which proposed the 'AI Policy Recommendation Service,' were awarded at the final competition of 'Happiness Insight' held via online live broadcast. Now in its fourth year, ‘SKT Happiness Insight’ held a contest from June 15 for about a month under the theme of 'business items contributing to achieving the UN Sustainable Development Goals based on ICT,' with a total of 184 teams applying.

At the final presentation and awards ceremony held the day before, the 10 teams that advanced to the finals presented various solutions to solve various social issues such as bridging the digital divide, expanding welfare for the elderly, and improving public services. Based on this, one grand prize team, two excellence award teams, two merit award teams, and five challenge award teams were selected as the final winners.

As a result of the final competition, the grand prize went to the 'Wello' team, which proposed the ‘AI Policy Recommendation Service.’ The ‘Wello’ team suggested a service that provides numerous policy information delivered through dispersed channels as personalized recommendations through AI data analysis. They explained that citizens can easily receive customized information, and public institutions can increase welfare benefit rates and policy efficiency.

Kim Yurianna (25), the representative of the ‘Wello’ team, said, “Although various policies are being implemented, I started considering the business item due to the unfortunate fact that necessary information is not properly delivered to the people who actually need help,” adding, “I hope that through user-centered policy delivery linked with the latest technology, the number of people who are marginalized and disadvantaged due to lack of information will decrease.”

Kim Moonim (32), who won the excellence award, proposed an upgraded idea of SK Telecom’s ‘T-map Emergency Vehicle Alarm Service.’ This service delivers dispatch information of all ambulances, including hospital and private transfers, in addition to 119 ambulances, and clearly guides phrases and cooperation requests according to the dispatch situation, not just simple dispatch alarms.

The co-excellence award-winning 'Dudream Quick' team (led by Seo Ikjun, 22) is a venture company created by students from Seoul National University’s social contribution club. They proposed a plan to improve the working environment and increase income for the elderly by linking the early-stage elderly subway quick service platform with the 'T-map Public Transportation' service.

The merit awards were given to ▲‘Hyeonhee Honey’ team (bus usage support service for the visually impaired), and ▲‘Grandmothers of the Future’ team (online elderly welfare service using IPTV). The challenge awards were given to five teams: ▲‘Plug’ team (AI-based training program for children with neurodevelopmental disorders), ▲‘Music Is Our Life’ team (customized music service for the hearing impaired through vibration patterning), ▲‘Between’ team (small business support platform utilizing university students’ capabilities), ▲‘Yoo Dahee’ (big data-based performing arts online sales platform), and ▲‘Hires’ team (application inducing reduction of plastic consumption).

The final and awards ceremony was held online due to the impact of the novel coronavirus (COVID-19). SK Telecom awarded a total prize money of 10 million KRW to the 10 winning teams of ‘SKT Happiness Insight.’ For innovative ideas, SK Telecom plans to continue supporting their development into successful business models by linking with SK Telecom’s services and technologies. Additionally, top teams will be granted special privileges to participate in SK Telecom’s professional startup incubation program.

Woo Whang Yoo, head of SK Telecom SV Innovation Center, said, “It was an opportunity to think together about ways to create a better society by combining SKT’s advanced technologies such as 5G, AI, and mobility with the passion and innovative business models of social innovators,” adding, “We will continue to support the novel items discovered in this contest so that they can create real social value.”

Meanwhile, SK Telecom expanded the participation target of this year’s ‘SKT Happiness Insight’ from university and graduate students to the entire public and decided to support the commercialization of ideas. As a result, applicants from various age groups and backgrounds, including students, office workers, housewives, and startups, participated and were able to propose highly complete business items.

This content was produced with the assistance of AI translation services.