Rolls-Royce Unveils 'Illuminated Fascia' Applied to New Ghost Model

Rolls-Royce Illuminated Fascia (Photo by Rolls-Royce)

[Asia Economy Reporter Kim Ji-hee] Rolls-Royce Motor Cars unveiled the innovative bespoke feature ‘Illuminated Fascia’ on the 25th ahead of the launch of the new Ghost.

The Illuminated Fascia, revealed through a teaser video, features over 850 softly glowing lights and a nameplate engraved in a modern font. The center fascia, sparkling like stars in the night sky, only appears while the vehicle is in operation. To achieve this, the Rolls-Royce Bespoke Collective team reportedly invested more than 10,000 hours over the past two years.

The lighting is implemented with 152 LEDs located at the top and bottom of the fascia. In particular, to evenly illuminate the Ghost nameplate, 2mm-thick optical fibers were installed, emitting light through 90,000 finely drilled holes created with a laser etching technique.

Additionally, the surface of the fascia consists of three different layers of composite materials. The black surface layer is laser-etched to allow LED light to pass through, covered with a dark lacquer to conceal the letters and light when the engine is off. Finally, a light-colored lacquer is applied and hand-polished to complete a 0.5mm-thick high-gloss finish.

Michael Bryden, Rolls-Royce’s Chief Bespoke Designer, said, “The Illuminated Fascia perfectly follows the design direction of the new Ghost, which is post-opulence. The feature that only reveals itself when the customer desires delivers true luxury.”

Meanwhile, the new Ghost is scheduled to be unveiled worldwide for the first time on the official Rolls-Royce website at 1 p.m. local time on the 1st of next month.

This content was produced with the assistance of AI translation services.