Woori Bank Releases 'Allowance Song' for Early Childhood Education... 'Baby Shark Piggy Bank' Event Also Held

[Asia Economy Reporter Kim Hyo-jin] Woori Bank announced on the 25th that it released new financial education content for infants and toddlers, Pinkfong's "Allowance Song," on both companies' YouTube channels on the 21st in collaboration with SmartStudy, and is holding a "Baby Shark Piggy Bank" event to commemorate this.

The financial education content for infants and toddlers, "Allowance Song," was created using Pinkfong and Baby Shark characters with engaging songs and videos to help children develop proper financial habits.

Woori Bank will hold two types of "Baby Shark Piggy Bank" events until the 29th of next month. When signing up for a new Pinkfong account or Pinkfong check card, 800 people will be selected by lottery to receive a Baby Shark piggy bank.

During the event period, if you post a certification photo of the Pinkfong account or check card on Instagram with the mandatory hashtags (#WooriBankPinkfong #PinkfongAccount #BabySharkCheckCard), 200 people will be selected to receive a Baby Shark piggy bank.

Woori Bank signed a business agreement with SmartStudy in June last year to strengthen marketing for infants and toddlers. Through the release of three types of Pinkfong accounts and the unveiling of the "Savings Song," a savings encouragement content for infants and toddlers, it recorded over 3.4 million views and received great responses from children and parents, Woori Bank explained.

This content was produced with the assistance of AI translation services.