aT Opens Korean Pavilion on China's Leading Group Buying Platform
[Sejong=Asia Economy Reporter Kim Hyunjung] The Ministry of Agriculture, Food and Rural Affairs and the Korea Agro-Fisheries & Food Trade Corporation (aT) announced on the 24th that they have opened a Korea Pavilion on Pinduoduo, the number one group-buying platform in China, and will conduct a large-scale promotional event.
This Korea Pavilion opening is significant as Pinduoduo, which is rapidly growing in the Chinese e-commerce market with 606 million active annual buyers as of the first quarter of this year, has partnered with Korean food products. In particular, Pinduoduo's main customer base consists of residents in China's third- and fourth-tier cities, so this Korea Pavilion opening expands the sales channels for Korean agricultural and food products targeting small and medium-sized cities that were previously underserved.
aT will hold the "Pinduoduo Korea Day" event on the day marking the 28th anniversary of Korea-China diplomatic relations, promoting live sales of about 100 products from over 30 companies including Jeong Kwan Jang and Nongshim on the Pinduoduo platform for 14 hours from 9 a.m. to 11 p.m. The live broadcast will be conducted at the "ON Shanghai" studio of the Consulate General of the Republic of Korea in Shanghai, the first digital content production studio dedicated to overseas Korean diplomatic missions.
Hot Picks Today
Even with High Oil Price Relief Payment, Additional 300,000 Won Per Person to Be Provided... Applications Open from the 18th in This Region
- "Invested 95% in Hynix and Reached 10 Billion Won"... Japanese Investor's Proof Post Goes Viral
- "Why Is the Korean Stock Market Surging?"... Even Italy Is Astonished by the KOSPI Rally
- "You Don't Need to Go to the Gym": The Best Exercises for Lowering Hypertension
- "That Thing Wakes Up Every Night" ... Suspicious Object Covers Rural Village
Meanwhile, aT is focusing on promoting Korean food consumption by establishing dedicated Korean agricultural and food product channels on major Chinese e-commerce platforms including JD.com, Hema Xiansheng, and now Pinduoduo, in line with the untact consumption trend due to COVID-19. Shin Hyungon, Director of Food Export at aT, said, "China's e-commerce market size grew to 1,804 trillion won last year, accounting for 25.8% of the consumer goods market," adding, "This Korea Pavilion opening will greatly help raise awareness and expand consumption of Korean food products in China."
© The Asia Business Daily(www.asiae.co.kr). All rights reserved.
