Shinsegae Inter Launches Italian Vegan Padding Save The Duck

Securing Domestic Distribution Rights for Save the Duck

[Asia Economy Reporter Yujin Cho] Shinsegae International has secured the domestic distribution rights for the Italian padding brand Save The Duck and will start selling through its own online mall SI Village on the 24th.

Save The Duck is a fashion brand established in Italy in 2012 to practice 100% animal-free (excluding animal-derived materials). True to its brand name meaning "saving ducks," none of its products use animal-derived materials, and it places cruelty-free (no animal abuse or exploitation) and sustainability through the use of recycled materials as its core brand values.

In line with this brand philosophy, Save The Duck's padding products use the brand's proprietary new material 'Plumtech' as the main filling instead of animal feathers such as duck or goose down. Plumtech is a material processed from polyester filaments, with a fill power (down loft) of about 500-550, which is comparable to the average performance of real down. Additionally, compared to down padding, it dries faster when wet from sweat or rain and can be easily washed by hand at home.

Save The Duck introduces the 'Orange Badge Collection' as its main domestic product line using Plumtech technology. This line features timeless basic designs and sophisticated colors for comfortable everyday wear, with notable functions such as ultra-lightweight, waterproof, and windproof properties.

They also offer the 'Green Badge Collection,' made from 100% recycled discarded PET bottles, the 'Arctic' line enhanced for warmth against severe cold, and the 'Eco Fur' line using leather and fur alternatives. Additionally, there are premium lines such as Protech, which uses Gore-Tex and 100% recycled polyester, and collaborative collections like Skyscraper with famous designers.

The main product price ranges are 200,000 to 400,000 KRW for lightweight padding, 300,000 to 600,000 KRW for long padding, and 700,000 to 1,000,000 KRW for premium lines.

A Shinsegae International official stated, “The recent 'greensumer' trend, which pursues environmental and ethical consumption, is expanding from food and cosmetics into the fashion sector. We plan to continuously discover brands that meet rapidly changing consumer trends and promptly introduce them to domestic consumers.”

This content was produced with the assistance of AI translation services.