LG 'Signature Kitchen Suite' Joint Exhibition with Italian Furniture Brand 'Cassina'

LG Electronics will hold a joint exhibition with the Italian premium furniture brand Cassina at the ultra-premium built-in "SIGNATURE KITCHEN SUITE" Nonhyeon showroom located in Nonhyeon-dong, Gangnam-gu, Seoul, until September 5. A model is sitting on Cassina's iconic LC4 Lounge Chair, introducing a kitchen space where appliances and furniture harmonize.

[Asia Economy Reporter Changhwan Lee] LG Electronics announced on the 24th that its ultra-premium built-in brand 'SIGNATURE KITCHEN SUITE' will conduct joint marketing with the Italian premium furniture brand 'Cassina'.

Since the 20th, LG Electronics and Cassina have been showcasing premium kitchens and living rooms that deliver differentiated value to customers at the SIGNATURE KITCHEN SUITE Nonhyeon showroom located in Nonhyeon-dong, Gangnam-gu, Seoul, until September 5.

Founded in 1927 in Milan, Italy, Cassina has presented premium furniture like works of art, represented by the LC Chair series, created in collaboration with designers who have led the history of modern design.

At the exhibition, LG Electronics demonstrates how SIGNATURE KITCHEN SUITE products harmonize with the works of Cassina’s three representative designers: Le Corbusier, Pierre Jeanneret, and Charlotte Perriand.

On the first floor of the Nonhyeon showroom, LG Electronics created an integrated kitchen and living space featuring a 48-inch column refrigerator and a 24-inch column wine cellar, while Cassina exhibited representative works of the three designers such as the LC4 Lounge Chair, Ombra Tokyo Chair, and Capitol Complex Office Chair.

On the third floor, there is also a dedicated exhibition zone where visitors can experience the philosophies and works of the artists alongside ultra-premium built-in appliances.

LG Electronics opened the SIGNATURE KITCHEN SUITE Nonhyeon showroom, the first ultra-premium built-in exhibition hall in Korea, in 2017. Customers can experience spaces where appliances and furniture harmonize and purchase them as packages at the Nonhyeon showroom.

This place is not simply a store selling products but provides a total solution for spaces, from precise measurement to design and construction. The company explained that it is also a cultural space where customers can directly experience ultra-premium built-in appliances and share lifestyles.

At this exhibition, operated by advance reservation, customers can tour the ultra-premium exhibition space curated by LG Electronics and Cassina. Anyone wishing to visit can make a reservation on the SIGNATURE KITCHEN SUITE official website.

Song Daehyun, head of LG Electronics H&A Business Division, said, “We will ensure that more customers can experience the true value of ultra-premium that SIGNATURE KITCHEN SUITE offers.”

This content was produced with the assistance of AI translation services.