Bigger Is Better... Emart's 75-Inch Extra-Large TV Sales Up 90% Year-on-Year

'Bangguseok Cinema' Trend Amid COVID-19

[Asia Economy Reporter Seungjin Lee] As the time spent enjoying leisure activities at home has increased due to the novel coronavirus infection (COVID-19), the demand for extra-large TV screens that allow people to enjoy a 'home theater' experience has risen.

According to Emart on the 23rd, sales of 75-inch TVs with a diagonal length of 189cm from January 1 to August 20 this year have increased by more than 90% compared to the same period last year. This surpasses the overall TV sales growth rate of 22.9%. The sales share of 75-inch TVs, which was around 12% last year, has also doubled this year to account for 24%.

In particular, sales of 75-inch TVs further increased in August, approaching the sales level of the previously top-selling 65-inch TVs. Comparing the sales shares by TV size at Emart during the same period, 65-inch TVs accounted for 40%, and 75-inch TVs accounted for 24%, showing a 16 percentage point gap. However, in August, the sales shares of the two products became similar.

The reason for the sharp increase in extra-large TV sales this year is that as COVID-19 has prolonged, more people want to enjoy a high-quality 'stay-at-home lifestyle,' leading to increased demand for vivid videos on large screens. The 'Top Efficiency Home Appliance Purchase Cost Rebate Program' implemented since March is also considered to have had an impact. The extended time spent at home due to the rainy season also contributed.

Meanwhile, Emart is offering Shinsegae gift certificates worth 100,000, 200,000, and 300,000 KRW for purchases of Samsung and LG large home appliances, including TVs, with event cards for purchases over 3 million, 5 million, and 7 million KRW respectively, until the 26th.

Yang Taekyung, head of Emart's large home appliances team, said, "Due to the prolonged COVID-19 situation, the phenomenon of 'the bigger, the better' for TVs, an essential item for indoor leisure, seems to be intensifying," adding, "As more people watch movies comfortably at home, many consumers are seeking extra-large TVs."

This content was produced with the assistance of AI translation services.