Shinhan Bank Holds Online Opening Ceremony for Startup Support 'Officer Academy'

Support Program for Self-Employed Using Non-Face-to-Face Platforms Amid COVID-19 Crisis
Key Program to Strengthen Self-Employed Skills in Branding, Marketing, and Business Operations Expertise

The opening ceremony of the 13th class of Shinhan Soho Academy was held on the 21st at Dodream Space in Seongdong-gu, Seoul, and was broadcast live on YouTube.

[Asia Economy Reporter Park Sun-mi] Shinhan Bank announced on the 21st that it held the opening ceremony of the 'Shinhan SOHO Academy 13th Class' through a live broadcast on YouTube to strengthen the business operation capabilities of self-employed customers and support startups.

Since its inception in 2017, the Shinhan SOHO Academy has been educating students engaged in various industries such as restaurants, lodging, and hospitals through various assignments and practical exercises, covering marketing, branding, operational know-how from senior self-employed entrepreneurs, and tips to increase sales.

Thirty self-employed and startup preparation customers selected through motivation and business plan screening will receive education from this day until October 16 on ▲branding and storytelling ▲14 strategies to increase sales ▲secret know-how of our store ▲strategies to open customers' minds ▲understanding behavioral economics.

Jeong Doo-yong, a customer attending the online opening ceremony (Hanam, Gyeonggi, restaurant operator), expressed gratitude, saying, "During the difficult times of COVID-19, support for educational programs was desperately needed, and I am glad to have received this valuable opportunity."

A Shinhan Bank official said, "We will do our best to provide not only financial support but also non-financial support such as education and consulting programs for self-employed customers facing difficulties."

This content was produced with the assistance of AI translation services.