Lotte Hotel Selected as No.1 in Hotel Category for 9 Consecutive Years in 'Premium Brand Index'

Lotte Hotel Seoul.

[Asia Economy Reporter Seungjin Lee] Lotte Hotel announced on the 20th that it has been awarded first place in the hotel category for nine consecutive years in the 'Premium Brand Index (KS-PBI)' jointly developed by the Korea Standards Association and Seoul National University Business Research Institute.

Now in its 13th year, the KS-PBI selects the best premium brands in Korea by reflecting brand awareness, image, leadership, and more through a large-scale survey of over 100,000 adult men and women in Seoul and six major metropolitan cities nationwide each year.

As a native hotel brand, Lotte Hotel operates the largest number of hotels and resorts, totaling 31 properties (20 domestic, 11 overseas). Lotte Hotel evaluated that it was able to win first place thanks to its unique brand identity and customer-centered service based on over 40 years of accumulated hotel operation know-how.

In particular, Lotte Hotel is praised for enhancing its brand value by having a brand portfolio that reflects diverse customer preferences. In 2017, it successfully launched the premium landmark hotel brand 'Signiel' in Jamsil Lotte World Tower, a representative landmark in Korea, and in June this year, it opened the second Signiel brand hotel, 'Signiel Busan,' in Haeundae, Busan.

In addition, it has established itself as a leading hotel brand in Korea by operating the upper upscale hotel brand 'Lotte Hotel,' the lifestyle hotel brand 'L7,' the business hotel brand 'Lotte City Hotel,' and the themed resort 'Lotte Resort.'

Kim Hyun-sik, CEO of Lotte Hotel, said, "We are honored to receive the premium brand first place award for nine consecutive years," and added, "Based on decades of accumulated hotel operation know-how, we will continue to manage service quality steadily and strive to become a global chain hotel brand recognized overseas as well as the best hotel in Korea."

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