Gmarket Raises 30 Million KRW for Abused Children Support Fund Through 'Touch' Campaign

[Asia Economy Reporter Seungjin Lee] Gmarket, operated by eBay Korea, announced on the 20th that it has raised a fund of 30 million KRW to be used for ‘psychological care support for abused children’ through high participation from its members.

This psychological care support for abused children is part of Gmarket’s year-round donation crowdfunding project called ‘Touch.’ ‘Touch’ is a campaign aimed at soothing and healing the widespread loneliness, anxiety, and trauma in society. Since March, it has supported psychological treatment for firefighters, COVID-19 medical staff, and others.

The fund was accumulated by Gmarket members clicking the funding button within the Touch campaign, with Gmarket contributing from its customer participation social contribution fund called ‘Support Shopping’ for each click. Additionally, about 7,000 people left messages of encouragement on the relay board prepared to convey their hearts to children hurt by abuse.

The raised fund will be donated to the Green Umbrella Children’s Foundation’s ‘psychological care support for abused children’ project. The Green Umbrella Children’s Foundation provides counseling and treatment for abused children and operates a ‘shelter for abused children’ for those who need to be separated and protected due to severe abuse.

In this Touch project, psychological care for parents will also be conducted to prevent recurrence of abuse when the abuser is the parent of the abused child.

Meanwhile, eBay Korea continues to carry out various activities for underprivileged children. eBay Korea’s simple payment service Smile Pay collaborated with the Linked Welfare Foundation and social venture Noldam to provide care for vulnerable children in the blind spots of learning rights due to the impact of COVID-19.

In May, Auction delivered toys and children’s clothing donated by eight brand companies to vulnerable children through the ‘Good Consumption’ project. Also, Gmarket and Auction conducted a donation campaign with Yuhan-Kimberly during the first half’s biggest shopping festival, ‘Big Smile Day,’ delivering 220,000 sanitary pads to underprivileged female adolescents.

This content was produced with the assistance of AI translation services.