LG Electronics "Ontact IFA2020, Showcasing Future Vision"

LG Electronics IFA 2020 Invitation

[Asia Economy Reporter Changhwan Lee] LG Electronics will actively utilize the Ontact method at the international IT and home appliance exhibition 'IFA 2020,' held in Berlin, Germany on the 3rd of next month, to present customer experiences suitable for the new normal era.

LG Electronics announced on the 20th that it has sent invitations for the IFA 2020 press conference to global media.

The press conference will be held at 11 a.m. local time on the 3rd of next month at Messe Berlin in Germany. It will be broadcast live on the IFA website and LG Electronics' global YouTube channel.

On the day, Park Il-pyung, LG Electronics CTO (Chief Technology Officer), plans to present a future vision under the theme "Life’s Good from Home," where customers enjoy a safer and more convenient life centered around their homes in the new normal era.

Instead of an offline exhibition in Germany, LG Electronics has set up a house in Korea to introduce the latest home appliances and IT technologies. Various experiential content will be produced using this location as a backdrop and shown on LG Electronics' global YouTube channel to coincide with the opening day of IFA 2020.

One of the produced videos features singer Henry moving around the house, experiencing various home appliances and services, and explaining the meaning of "Life’s Good from Home" like a docent at an art museum.

Additionally, a video depicting the daily life of a family living in the new normal era in a drama format will also be released. This video is produced as interactive content where customers directly participate in composing the story, adding an element of fun and expected to attract more customer interest.

Furthermore, LG Electronics will operate a 3D virtual exhibition hall from the 1st of next month. Anyone can access it via PC or mobile to vividly experience LG Electronics' innovative products and services.

Kim Jin-hong, head of LG Electronics' Global Marketing Center, said, "In line with the paradigm shift of global exhibitions, we planned IFA 2020 in a different Ontact style from before. We will actively utilize various videos and virtual content to communicate with more global customers and widely promote innovative products and technologies for a better life for customers."

This content was produced with the assistance of AI translation services.