Emart Partners with Ministry of Agriculture, Food and Rural Affairs to Stabilize Agricultural Product Prices
[Asia Economy Reporter Seungjin Lee] Emart is joining hands with the Ministry of Agriculture, Food and Rural Affairs to stabilize vegetable prices that have surged significantly due to the rainy season.
Emart will hold the "Let's Buy Korean Agricultural Products Discount" event for one week until the 26th. The event items include eight vegetables: zucchini, radish, potato, carrot, bok choy, green chili pepper, shiitake mushroom, and mushroom maru, selected as practical ingredients for daily use.
Emart has designated these eight vegetables as Ministry of Agriculture, Food and Rural Affairs event products and offers a 20% discount up to 10,000 KRW per person when Shinsegae Point members verify their membership. These event products are vegetables whose prices have sharply increased over a short period due to the prolonged rainy season.
As of the 19th, comparing the wholesale prices at Garak-dong Agricultural and Marine Products Market with the average prices of the same month last year, zucchini rose by 237.9%, radish by 58%, potato by 45.7%, carrot by 49.1%, and bok choy by 212.7%.
To stabilize vegetable prices amid the extended rainy season, Emart minimized price increases through support from the Ministry of Agriculture, Food and Rural Affairs, diversification of production areas, and pre-stockpiling.
For zucchini and radish, Emart purchased products not only from existing contracted farms but also from agricultural cooperatives in production areas less affected by flood damage, and expanded suppliers by buying quantities when prices were low after checking the Garak Market prices to minimize price increases.
For potatoes, Emart stabilized prices by purchasing about 800 tons, equivalent to three months' supply, from June 20 to July 5, before the rainy season began, and storing them in centers.
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Emart's vegetable team leader Kwak Daehwan said, "We prepared this event for major vegetables together with the Ministry of Agriculture, Food and Rural Affairs to stabilize food prices on the national dining table amid the unprecedented rainy season." He added, "We plan to continuously strive to stabilize prices for items with sharp price increases and seek regional win-win solutions by purchasing products from flood-affected production areas."
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