B-Class Sensibility Worked... CU's 'Dangun Myth Products' Sales Up↑

CU Dangun Myth Products.

[Asia Economy Reporter Seungjin Lee] CU's 'Dangun Myth Products' event, which started on the 1st of this month, is gaining consumer response with its B-grade sensibility.

According to CU on the 19th, sales of 'Tiger Latte' and 'Gompyo Original Popcorn' from August 1 to 18 increased by 19.5% and 17.8% respectively compared to the same period last month. Despite sluggish ice cream sales due to the prolonged rainy season, sales of the Ssukddeok Ssukddeok Bar rose 10.4% compared to the previous month. Minced garlic, which is not a convenience store staple product, also jumped 45.3% in sales compared to last month.

The 'Dangun Myth Products Event' was planned based on the Dangun myth related to the founding of Gojoseon, reinterpreting the bear and tiger, mugwort, and garlic from the myth as 'CU Tiger Latte,' 'Gompyo Original Popcorn,' 'Ssukddeok Ssukddeok Bar,' and 'Domestic Minced Garlic,' respectively. Customers who pay for these products using the BC Paybook QR code receive a 50% discount.

The event attracted attention for its unique concept. The combination of a convenience store and the Dangun myth, the timing unrelated to any season or anniversary, and the seemingly mismatched product lineup such as bear snacks, tiger coffee, and minced garlic tailored to the Dangun myth have received praise online instead of criticism.

CU emphasized that the event was planned without any particular intention, as stated in the promotional materials distributed by CU itself, which read 'following the flow of consciousness,' and the event content is simple with no special restrictions other than the payment method. The strong online response translated into sales. The number of transactions using BC Paybook, the payment method for this event, surged 28.6% compared to the same period last month.

Yeon Jeong-wook, Marketing Team Leader at BGF Retail, said, “Unlike typical promotions that are planned over 2 to 3 months, the Dangun Myth Products event was planned with minimal effort in just two weeks.” He added, “Going forward, CU plans to design promotions that align with changing marketing trends, offering fun and freshness as well as benefits that customers can immediately enjoy.”

This content was produced with the assistance of AI translation services.