Halla Holdings Makes Strategic Investment in Integrated Logistics Startup 'Ourbox'

[Asia Economy Reporter Suyeon Woo] Halla Holdings announced on the 18th that it has made a strategic investment in OurBox, a startup providing integrated logistics agency (fulfillment) services.

OurBox is a startup specializing in integrated logistics agency services for refrigerated and frozen foods. E-commerce companies, which are OurBox's clients, can solve complex logistics processes such as food receipt, storage, packaging, transportation, and returns in a one-stop manner through OurBox's fulfillment services.

Halla Holdings evaluated that this investment has established a foothold for entering the fulfillment logistics service market. Through a business partnership with OurBox, Halla Holdings plans to enhance the operational capacity of cold storage warehouses it operates in Pyeongtaek, Dongtan, and Gonjiam. Additionally, it is planning a new business that combines B2C fulfillment services with its core business of automotive parts logistics.

Recently, OurBox secured investment funds worth 10 billion KRW from Halla Holdings, Naver, SV Investment, IBK Industrial Bank, and others. It has attracted attention for successfully raising investment with an ideal business portfolio despite the investment sentiment being subdued due to the COVID-19 pandemic.

This content was produced with the assistance of AI translation services.