Audience Rating No.1 'Kim Eo-jun News Factory' Receives Lowest Listener Ratings

TBS Radio 'Kim Eo-jun's News Factory' logo/Photo by TBS website capture

[Asia Economy Intern Reporter Kang Joo-hee] TBS FM's "Kim Eo-jun's News Factory," the number one radio program in listener ratings, has been confirmed to have received the lowest scores among major competing programs in listener evaluations.

According to the Korea Broadcast Advertising Corporation (KOBACO) on the 18th, in a recent survey on radio media usage behavior, "Kim Eo-jun's News Factory" received the lowest scores in all categories compared to major competing programs MBC's "Kim Jong-bae's Focus" and CBS's "Kim Hyun-jung's News Show."

KOBACO surveyed listeners of the three programs on five categories: "useful," "trustworthy," "neutral," "timeliness of information," and "interesting."

"Kim Jong-bae's Focus" and "Kim Hyun-jung's News Show" maintained scores in the 90s for four out of five categories, with their lowest scores still in the 80s. In contrast, "Kim Eo-jun's News Factory" did not receive a score in the 90s in any category.

The scores for "Kim Eo-jun's News Factory" by category were: "useful" 85 points, "trustworthy" 79 points, "timeliness of information" 85 points, and "interesting" 87 points.

Notably, the "neutral" category scored 54 points, which was more than 30 points lower than "Kim Hyun-jung's News Show" (87 points) and "Kim Jong-bae's Focus" (84 points).

"Kim Hyun-jung's News Show" ranked second in "timeliness of information" and was first in all other categories. "Kim Jong-bae's Focus" ranked first in "timeliness of information" and second in the remaining categories. "Kim Eo-jun's News Factory" ranked third in all categories by a large margin.

Previously, "Kim Eo-jun's News Factory" recorded a historic high listener rating of 14.7% in a May survey by Korea Research. In the survey released this month, it recorded an 11.9% listener rating, maintaining first place overall for two consecutive years.

This content was produced with the assistance of AI translation services.