Hyutech Strengthens Expansion of Regional Core Hub Experiences
Utilizing Distribution Platforms Such as Large Mart and Electronics Retailers Beyond Directly Managed Stores
[Asia Economy Reporter Kim Cheol-hyun] HuTech Industry is expanding its offline experiential marketing by holding massage chair roadshow events centered around key regional hubs such as Busan and Sejong.
On the 18th, HuTech announced that it is exhibiting various products including the 'Kai LS7' and 'G9 Black Edition' at Costco Busan and Sejong locations, offering visiting customers the opportunity to experience massage chairs along with special promotional benefits.
Earlier, HuTech held roadshow events at Costco Daegu and Gwangmyeong stores in early August, and is focusing on expanding offline experience opportunities at electronics retailers, department stores, and large marts nationwide, centered on its directly operated store infrastructure.
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A HuTech representative stated, "We plan to continue various marketing activities that support a vibrant lifestyle so that more consumers can experience HuTech products."
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