Ace Bed Reveals Actor Park Bo-gum's Dance Skills

'Good Sleep' Campaign Entire Series Surpasses 58 Million Cumulative YouTube Views

Ace Bed has unveiled a new TV commercial featuring actor Park Bo-gum.
[Photo by Ace Bed]

[Asia Economy Reporter Kim Jong-hwa] Ace Bed has unveiled a new advertisement that vividly and pleasantly expresses daily life at home with model Park Bo-gum.

Ace Bed released its fifth advertising campaign featuring actor Park Bo-gum on the 15th. The fifth series of the "Good Sleep Builds Up, Creates a Better Me" campaign, titled "Dance," captures scenes of model Park Bo-gum performing lively dances, drawing attention. So far, Ace Bed has strengthened the message about the cumulative effects of good sleep by showing the transformation into a "better me" after a good night's rest.

This TV commercial intuitively expresses the effects after a good sleep by using dance as the theme. The ad starts impactfully with model Park Bo-gum joyfully dancing in a room with a bed. Then, through narration saying, "I'm glad I switched to Ace. Who? My body," it conveys the message that after changing to Ace Bed, the body became more energetic and healthy. Finally, Park Bo-gum saying "I slept well" effectively shows the pleasant physical change after deep sleep.

In this advertisement, model Park Bo-gum showcases dance skills and charisma comparable to an idol, providing a different spectacle from previous campaigns. The background music features Pharrell Williams' popular song "Happy," which has also gained high popularity in Korea, delighting not only the eyes but also the ears with its distinctive upbeat melody.

The "Good Sleep Builds Up, Creates a Better Me" campaign by Ace Bed breaks away from typical bed advertisements limited to products and functions, presenting a differentiated ad that shows a vibrant daily life transformed through the bed. This approach has been recognized not only by consumers but also at prestigious advertising awards.

The first campaign, "Bicycle," was a finalist in the TV category for single items at the 2018 Seoul Video Advertising Festival. The second "Tomato" and third "Sea" campaigns were finalists in the TV category for campaigns at the 2019 Seoul Video Advertising Festival. Additionally, the four previous advertising campaigns featuring actor Park Bo-gum have garnered over 58 million cumulative views, receiving widespread public love.

This advertisement marks the fifth collaboration between model Park Bo-gum and Ace Bed and is his last work before military enlistment, with filming reportedly conducted in a joyful atmosphere. According to an Ace Bed official, "The model passionately danced to the music, showing that he had practiced hard beforehand, which created a warm and friendly atmosphere on set," adding, "Despite his busy schedule before enlistment, he worked harder than ever during filming, moving all the staff."

Meanwhile, Ace Bed is also running an SNS event in conjunction with the release of this TV commercial. Customers who regram the CF video on Instagram are entered into a draw to receive gifts. Detailed information about the advertisement, related events, and Ace Bed products can be found on the Ace Bed website.

This content was produced with the assistance of AI translation services.