Ad Chosen by 9 Million: The Secret to the Popularity of 'Jenny's Red Note'

Cheil Worldwide Production, Galaxy Note20 KT Exclusive Color 'Mystic Red' Advertisement
BLACKPINK's 'Jennie' Recast... Stimulating Newtro Sensibility

[Asia Economy Reporter Lim Hye-seon] KT's Galaxy Note20 'Jennie's Red Note' advertisement is gaining attention as it surpasses 9 million cumulative views on social networking services (SNS) such as YouTube and Instagram.

This advertisement, titled 'Jennie's Red Note' to promote the KT subscriber-exclusive color 'Mystic Red' more easily and familiarly, once again features Jennie of the girl group BLACKPINK, who appeared in the Galaxy S20+ Aura Red advertisement in February this year, as the model.

A representative from Cheil Worldwide explained, "We reselected Jennie as the advertising model for the Galaxy Note20 to continue the precedent where target consumers' admiration for Jennie, a trend icon in the previous advertisement, translated into desire for ownership and purchase of the product."

This advertisement is characterized by adopting a retro concept with a youthful movie vibe to showcase a refreshing new charm suited for the summer season. Jennie's 'denim-on-denim fashion' and the dreamy color tones of the advertisement video highlight the Galaxy Note20 Mystic Red color. Additionally, the background music features the city pop genre, which is gaining popularity amid the recent newtro trend, creating synergy with the video's atmosphere and stimulating emotions.

Meanwhile, as an extension of this campaign, KT is running a promotion until the 31st offering unlimited Netflix Standard for 3 months to customers who subscribe to the KT 5G Super Plan Plus with 'Special' or higher. Furthermore, various subscription benefits are provided, including 3 months of free streaming games and a free Photobook RED coupon (limited to the first 2,500 customers) for Galaxy Note20 purchasers.

This content was produced with the assistance of AI translation services.