The 'Ssaksseuri Marketing' Craze Sweeps Through Tools and Interior Design

[Asia Economy Reporter Moon Hyewon] The ‘Ssakssuri’ craze, which started in the distribution industry, is spreading across all sectors including tools, interior design, education, and automobiles. Various discount events and promotions are being launched using the meaning of ‘sweeping everything away.’

Bosch Power Tools is running the “Sweep it all with Bosch” purchase event until the 31st of this month. Customers who purchase Bosch 18V power tools worth 1 million KRW will receive an 18V main unit product for free. Customers who purchase over 300,000 KRW will receive one of Bosch’s premium batteries, the ProCORE18V 4.0ah, as a gift.

Home interior brand Daelim Dium is holding a summer limited promotion called the ‘Ssakssuri 3 Event’ until the 30th of this month. Customers who purchase home total remodeling products worth over 10 million KRW at Daelim Dium’s directly managed showrooms or nationwide dealerships will receive up to a 500,000 KRW discount on Daelim Dium’s entrance cabinets or a Daelim Care Polar Air air purifier worth 1 million KRW. Customers who purchase kitchen furniture or bathroom remodeling sets worth over 3 million KRW will receive a free two-tier kitchen dish rack and Daelim Bath’s best-selling item, the D-Clean 3-piece bathroom set.

In the education sector, an event has appeared that allows preparation for the revised GED curriculum all at once. Eduwill has prepared a ‘Ssakssuri’ event to help students prepare for the revised points of each subject following the 2021 GED curriculum changes. Through this, students can focus on the newly added or strengthened subject types, and by leaving a comment on the event page with their determination and resolution for the 2021 GED, they can also receive a discount coupon for courses.

Used car trading platform Encar.com is conducting the ‘Korea Used Car Ssakssuri’ app download giveaway event until the 31st of this month. By downloading the ‘Encar App’ through a mobile store, capturing the installed Encar app icon, and attaching the capture image on the event page along with their name and contact information, participants can enter the draw. Prizes include a Galaxy S20 (1 winner) and ice cream mobile vouchers (30 winners).

An industry insider explained, “Recently, Ssakssuri has gained great popularity not only among the 10s and 20s generation but also among middle-aged and older generations, making marketing effects using it very significant.”

This content was produced with the assistance of AI translation services.