Seven Eleven's 'Love Blood Donation' Campaign to Overcome COVID-19
Convenience store Seven Eleven held a "Love Blood Donation Campaign" for its employees in front of the Seven Eleven headquarters on the morning of the 13th. The photo shows Seven Eleven employees posing for a commemorative photo in front of the blood donation bus.
View original image[Asia Economy Reporter Cha Min-young] Convenience store Seven Eleven has launched an employee blood donation campaign to support the blood supply shortage caused by the prolonged COVID-19 pandemic.
On the morning of the 13th, Seven Eleven announced that it held a ‘Love Blood Donation Campaign’ for employees in front of its headquarters in Jung-gu, Seoul, together with the Korean Red Cross.
Since 2017, Seven Eleven has conducted an annual employee blood donation campaign as part of its social contribution activities. Especially this year, given the increased difficulty in blood supply due to COVID-19, the event was organized to raise awareness of the importance of blood donation and to provide practical help in alleviating the blood shortage crisis.
The ‘Love Blood Donation Campaign’ held that day was carried out through the voluntary participation of Seven Eleven headquarters employees. In particular, to prevent COVID-19 infection, the number of people boarding the blood donation bus was scheduled by time slots, and strict compliance with quarantine rules such as social distancing between donors and minimizing waiting times was ensured.
The blood donation certificates collected from employees through this campaign will be donated to the Korean Red Cross and used to support the treatment of patients urgently needing blood, such as those with leukemia and pediatric cancer.
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Seon Sin-jeong, head of social contribution at Seven Eleven, said, “We understand that the number of blood donors has sharply decreased due to COVID-19, causing great difficulties in blood supply.” She added, “Blood donation is the greatest practice and joy of neighborly love that shares precious lives, and we will continue to develop social contribution programs that enable sharing.”
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