Hana Bank Launches Dedicated Asset Management Team for Global eSports Company 'T1'

Hana Bank held a commemorative photo session on the 12th at Club1 PB Center located in Gangnam-gu, Seoul, to launch a dedicated asset management team for players belonging to the global e-sports company SK Telecom CS T1 (T1). (Fourth from the left in the back row) Jeong Won-gi, Head of Hana Bank Asset Management Division, (Fifth from the left in the front row) T1 player Lee Sang-hyeok.

[Asia Economy Reporter Kim Min-young] Hana Bank announced on the 13th that it has launched a dedicated asset management team for players belonging to the global e-sports company SK Telecom CS T1 (T1).

In July, Hana Bank signed a partnership with T1 to support the growth of e-sports, promote Hana Bank's youthful and future-oriented image to the MZ generation (Millennials and Generation Z), and provide various financial services. As a result, a dedicated asset management team was launched for 66 players belonging to T1, and full-scale private banking (PB) services have begun.

The Hana Bank asset management team is based at the Gangnam Club1 PB Center and the Gangbuk Sales Division 1 PB Center, and is composed of professional private bankers, tax accountants, lawyers, and real estate experts.

The team plans to provide specialized asset management services tailored to the characteristics of athletes, who often experience a mismatch between income generation periods and consumption periods. In particular, for players interested in real estate and tax savings, customized services are offered, including joint site visits to key investment areas and providing all services from property inspection to contract signing.

The launch ceremony held at Hana Bank Club1 PB Center was attended by players from the globally popular "League of Legends" team, including player Lee Sang-hyeok (Faker), head coach Kim Jung-soo, who won the Best Coach Award in the 2020 Spring Season, coaching staff, and T1 Korea representatives.

Kim Kyung-ho, Head of Digital Finance Business Division at Hana Bank, stated, "Through the partnership with T1, we plan to provide total financial services including dedicated financial products for T1 fans as well as asset management and accident insurance for T1 players."

This content was produced with the assistance of AI translation services.