LGU+ Stealth Support for Altteul Phone... Altteul Phone Subscribers Increase by 43%

Altteul Phone Partners Homepage Reaches 10,000 Daily Visitors
Supports New Device Supply and Direct Store CS Operations
Hello Mobile Leads Expansion of 'Self-Activation' Services

[Asia Economy Reporter Han Jinju] The number of new subscribers for MVNO (Mobile Virtual Network Operator) operators leasing LG Uplus networks has significantly increased.

On the 12th, LG Uplus announced that since the launch of the joint brand and partnership program "U+ Altteul Phone Partners" to promote the growth and competitiveness of small and medium-sized MVNO operators, the number of new subscribers for 12 MVNO operators increased by 43% compared to the previous year.

Through the Altteul Phone Partners program, LG Uplus has supported the 12 operators in ▲sales activities ▲infrastructure ▲joint marketing, among others. The U+ Altteul Phone Partners website, opened last May, has surpassed 10,000 daily visitors. It provides information on major promotions by MVNO operators and connects users to the sales websites of Altteul Phone partners. In the future, a referral program offering benefits for subscribing to U+ Altteul Phone will also be operated.

LG Uplus has also supported the supply of new devices to help secure Altteul Phone subscribers. The Xiaomi Mi10 Lite 5G model, released domestically last month, is exclusively supplied to Altteul Phone Partners, and an AirPods giveaway promotion is underway. Promotions combining devices and plans will also be supported.

To minimize inconveniences for Altteul Phone subscribers, LG Uplus is the only telecom company supporting customer service (CS) operations at over 200 directly managed stores nationwide. Sales have also increased by enabling subscriptions to Altteul Phone prepaid plans at over 2,000 retail agencies.

Additionally, for Altteul Phone subscribers, the ‘self-activation’ service, where customers can activate USIMs purchased offline or received by delivery on their own, will be expanded. By verifying identity through credit cards and universal public certificates, customers will be able to activate without calling the customer center. Hello Mobile of LG HelloVision started the self-activation service last month, and other MVNO operators plan to implement it within this year.

Park Jundong, Head of LG Uplus Strategic Channel Group (Executive Director), said, "We will increase customer touchpoints for using Altteul Phone, including the U+ Altteul Phone Partners website, and prepare additional support programs for Altteul Phone companies."

This content was produced with the assistance of AI translation services.