Wavve Exclusively Releases Idol Appearance Content 'Sonyeon Mental Camp'
[Asia Economy Reporter Kim Heung-soon] Online video service (OTT) Wavve announced on the 7th that it will exclusively release 'Sonyeon Mental Camp,' featuring popular idols Kim Se-hwan, Jung Se-woon, Kim Woo-seok, Lee Jin-hyuk, and Defconn.
Sonyeon Mental Camp is an 'idol psychology enhancement' variety show that analyzes the psychology of idols exhausted from busy schedules and helps their mental and physical recovery through various curriculums. Defconn hosts the show, and Kim Jae-hwan, Jung Se-woon, Kim Woo-seok, and Lee Jin-hyuk, who are expanding their activities into variety shows, honestly share their thoughts and concerns with each other.
Composed of a total of 12 episodes, Sonyeon Mental Camp will be exclusively aired twice every Friday at 11 a.m. Behind-the-scenes videos will be available the day after the main episode is released.
Wavve has been expanding its investment in original variety program production focusing on idol content, such as exclusively releasing the original variety show 'Level Up - Aseulhan Project,' starring Red Velvet's Irene and Seulgi, on the 8th of last month. In September, it plans to exclusively release the original idol variety content 'Mtopia.'
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Hwang In-hwa, head of the Content Business Team at Content Wavve, said, "Idol variety programs are especially popular among users in their teens and twenties who prefer short-form content," adding, "Wavve is diversifying its original investments beyond just dramas."
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