OB Beer Adjusts Wholesale Prices... Increases Filgood, Lowers Cass Light
[Asia Economy Reporter Lee Seon-ae] OB Beer is adjusting the wholesale prices of its alcoholic beverage brands.
OB Beer announced on the 30th that it will raise the wholesale price of Feelgood and lower the wholesale price of Cass Light.
First, OB Beer will increase the wholesale price of Feelgood by an average of 19.34%. The 355ml can price will rise from 643.3 won to 716.94 won, an 11.45% increase; the 500ml can from 577.26 won to 677.28 won, a 17.33% increase; and the 1.6ℓ from 1539.1 won to 1989.1 won, a 29.24% increase.
Feelgood was launched in February last year and has been sold at a discount for one year starting from the end of July to stimulate consumption. OB Beer explained that although the discount rate has been adjusted this time, the price is still lower than the initial wholesale price at launch.
OB Beer will reduce the wholesale price of Cass Light by an average of 4.45%. The 330ml bottle price will decrease from 887.4 won to 845.9 won, a 4.67% reduction, and the 355ml can from 1,309.7 won to 1,239.2 won, a 5.39% decrease.
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Additionally, the 500ml can will drop from 1,753.3 won to 1,690.7 won, a 3.57% decrease; the 1ℓ pitcher from 2,484.2 won to 2,377.2 won, a 4.31% decrease; and the 1.6ℓ pitcher from 3,965.4 won to 3,794.7 won, a 4.31% decrease.
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