[Concall] LG Electronics "Launching Differentiated Form Factor Products and Reasonably Priced Premium Phones"

[Asia Economy Reporter Han Jinju] At the 2020 Q2 earnings conference call held on the 30th, Seodongmyung, Head of Planning and Management at LG Electronics' MC Business Division, spoke about the 5G smartphone business strategy, stating, "Apple's launch of 5G products will serve as a catalyst to grow the 5G market, and it is expected to become an opportunity for us, who have been expanding our 5G lineup."

Seodongmyung said, "For 5G smartphone lineup products priced above $1000, we will launch differentiated form factor products unique to LG to enhance our brand image," adding, "We will expand sales volume with premium products at reasonable prices that focus on trendy designs and meaningful specifications for consumers."

He continued, "By collaborating with chipset and ODM companies, we will proactively launch mid-to-low priced 5G devices that meet the demand for 5G market expansion, driving the popularization of 5G," and stated, "We will expand sales mainly in advanced 5G markets where Chinese companies find it difficult to enter."

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