Hyundai Mobis Overcomes COVID-19 with Untact Sales Approach

[Asia Economy Reporter Kiho Sung] Hyundai Mobis is focusing on various untact (contactless) marketing strategies in response to the industrial environment changes caused by the COVID-19 pandemic. With traditional face-to-face direct sales and order activities being restricted, the company aims to create new sales opportunities and open up overseas orders through non-face-to-face, online methods.

Hyundai Mobis plans to carry out untact marketing activities in three forms. First, recognizing that offline events such as motor shows and technology fairs, which attract large crowds, are difficult to hold in the same way as before COVID-19, the company plans to produce Virtual Tech-Fair content. The content covered in the virtual tech fair will include future technologies such as autonomous driving sensors, electrification, and connectivity, as well as new technologies in core areas like braking, steering, lamps, and airbags. This will be produced as VR content and shared with clients via a link for a certain period.

They will also conduct real-time product promotion activities using online broadcasting platforms. This method involves connecting to a video system at the customer's preferred time to provide explanations, product demonstrations, and Q&A sessions in real time. A system for live broadcasting and product demonstrations will also be established within the technology research center.

Additionally, Hyundai Mobis recently remodeled the technology exhibition hall within its technology research center located in Yongin, Gyeonggi Province, and plans to actively utilize it for product video production. The Hyundai Mobis technology exhibition hall is designed as a gallery, displaying large-scale exhibits such as the future car concept 'M.Vision S' and 66 types of advanced new technologies ready for mass production. Hyundai Mobis's strategy is to create VR content of these future car technologies and produce product demonstration videos to increase customer interest.

Hyundai Mobis continues to collaborate with global innovative companies beyond industry boundaries. Last year, Hyundai Mobis signed a Memorandum of Understanding (MOU) with Yandex, Russia's largest information and communication technology (ICT) company, to develop an autonomous driving platform. At the same time, it made a strategic investment in Velodyne, recognized as having the world's leading LiDAR technology, to internalize LiDAR sensor technology.

This content was produced with the assistance of AI translation services.