Lotte Department Store Holds 'Snowboard Family Sale'

[Asia Economy Reporter Seungjin Lee] Lotte Department Store anticipates a surge in popularity for skiing and snowboarding this winter due to difficulties in overseas travel, and is proactively holding discount events on related products.

Lotte Department Store, in collaboration with domestic snowboard brands, will hold an off-season ‘Snowboard Family Sale’ from July 31 to August 2 on the 8th floor event hall of the Jamsil branch. Fifteen new brands favored by snowboard enthusiasts, including BS Rabbit, Qmile, and Unbind, will participate, offering up to 80% discounts on 1- to 2-year-old leftover items such as equipment and apparel.

The ‘Snowboard Family Sale’ is the largest annual domestic snowboard event held for seven years at a Gangnam road shop, already famous among enthusiasts to the extent that lines form the night before. In 2019, it attracted over 2,000 buyers, but this year faced difficulties due to COVID-19, leading Lotte Department Store to actively take the initiative and host the event exclusively.

Additionally, due to last year’s unusually mild winter weather shortening the season for winter sports, snowboard companies have been left with over 20% more inventory than usual. Lotte Department Store plans to apply special margins for participating partners struggling to clear stock and will also provide early payment of funds.

This event offers all snowboard-related products at reasonable prices, from snowboard decks, bindings, boots, goggles, gloves, to functional board apparel sets.

Special limited collaboration products have also been planned. ‘BS Rabbit’ and ‘ThirtyTwo,’ the number one domestic brand for board boots, collaborated to release 100 pairs of shoes priced at 200,000 KRW each. To commemorate the event, a late-night YouTube live broadcast will be held in collaboration with popular snowboard influencer ‘Ungdaejang,’ and various prizes such as board apparel and accessories will be given away through pre-events on social networking services (SNS).

Lotte Department Store plans to operate with utmost care for COVID-19 prevention by preparing waiting areas before opening to minimize crowding and allowing customers to register for phone waiting alerts through a ‘Smart Waiting System’ before the event starts.

This content was produced with the assistance of AI translation services.