Home&Shopping Opens 'Domissol#', a Dedicated Section for SME Products

Composed of Excellent Small and Medium Enterprise Products Including 'Ilsacheolli' Items

[Asia Economy Reporter Kim Cheol-hyun] Home&Shopping (CEO Kim Ok-chan) announced on the 30th that it has opened a mobile store exclusively for small and medium-sized enterprises (SMEs) called 'Domissol#(Shop)'. This store was planned to utilize a mobile platform to provide customers with a channel to conveniently purchase excellent SME products. Home&Shopping plans to focus on its identity and essence of supporting SME sales channels through this initiative.

'Domissol#' is a store name inspired by the musical notes 'Do, Mi, Sol' and the sharp symbol '#', representing Home&Shopping's direction toward continuous and harmonious growth with SMEs. The store will be composed of carefully selected excellent SME products, including Home&Shopping's representative SME sales support program 'Ilsacheonri'. Additionally, reflecting the recent V-commerce trend, video content has been added to clearly present the main information and features of the products.

Home&Shopping plans to diversify product categories and expand related events to develop the store into a specialized SME pavilion. The store can be found in the top tab of the Home&Shopping mobile app. Kim Ok-chan, CEO of Home&Shopping, said, "We will operate the store so that it can establish itself as a place that realizes the values of coexistence and mutual growth with SMEs, as well as customer satisfaction, just as the store name Domissol# implies." He added, "We plan to operate various categories and recommended items to enhance customers' satisfaction in using the store."

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