Kia Motors Launches Recruitment for 2nd Cohort of Car Creator Training Program 'BigTuber'

[Asia Economy Reporter Suyeon Woo] Kia Motors announced on the 30th that it is recruiting the 2nd generation of the car creator development program 'Big (VIK) Tuber.'

'Big (VIK) Tuber' is the industry's first YouTube creator development program established by Kia Motors to nurture future automobile-related influencers and produce innovative car video content.

Last year, Kia Motors recruited the 1st generation of Big (VIK) Tubers to create unique content exclusive to Kia, moving away from rigid reviews and simple information delivery formats. As a result, a total of 42 pieces of content achieved 2.3 million views, 30,000 likes, and 4,000 comments.

This year, Kia Motors plans to recruit the 2nd generation of Big (VIK) Tubers and produce various video content across genres such as vlogs, car camping, DIY, and entertainment from September to December over three months.

To allow the selected Big (VIK) Tubers to focus on video production, Kia Motors will provide benefits including activity support funds approximately twice that of the 1st generation (1 million KRW per month, totaling 3 million KRW), exposure and advertising of 'Big (VIK) Tuber' produced content on Kia Motors' owned media, advertising on outstanding creator channels, provision of new car test vehicles and delivery fee support, and invitations to official Kia events.

Any YouTube creator can apply for Big (VIK) Tuber from today until August 21 through the Kia Motors website.

A Kia Motors official said, "We hope that more innovative and entertaining car content will be distributed through the activities of Big (VIK) Tubers," adding, "We also hope it will establish itself as a co-growth model that benefits creators."

This content was produced with the assistance of AI translation services.