Emart Launches Limited-Time and Limited-Quantity 'Limited Deal' Simultaneously

[Asia Economy Reporter Seungjin Lee] Emart is launching a limited quantity, limited time "Limited Deal" event with unprecedented benefits. The Limited Deal is a promotion where Emart lowers product prices through pre-planning and reducing its own margins to make a "price investment" for customers.

Starting from the 30th, Emart will hold a "Limited Quantity Limited Deal" event selling selected items at ultra-low prices until the limited stock is sold out. There are a total of 13 items in the event, carefully selected for their substantial perceived benefits, including ultra-low priced planned products and items discounted by 30-70%.

The representative product, "Coca-Cola 1.8L," will be sold at 1,980 KRW, a 40% discount from the regular price of 3,300 KRW, limited to 60,000 units across all stores. This is the lowest price of the year, and considering that the previous event price for "Coca-Cola 1.8L" was around 5,000 KRW for 2 bottles, it is about 20% cheaper than the previous event price.

"Jonggajib Pogikimchi 5.8kg" will be sold at 27,800 KRW, limited to 20,000 units across all stores. This is a newly planned product for this event, and compared to the existing 3.3kg product which was sold in the mid-20,000 KRW range, the price per kilogram is about 40% cheaper.

In addition, Emart exclusively planned "Boryeong Mediangs B&B Fabric Detergent 3L" will be offered at 6,900 KRW, limited to 300,000 units across all stores. "Perio Cavity/Breath Toothpaste 3-pack (120g*3)" will be sold at 2,000 KRW, 70% cheaper, limited to 400,000 units across all stores, and "Crown Snack Box 20-pack (555g)" will be sold at 5,980 KRW, about 50% cheaper, limited to 25,000 units across all stores, among various other ultra-low priced products.

On the weekend of August 1-2, a "Limited Time Limited Deal" event will be held. During these two days, Emart will run a 1+1 promotion on all items in 11 categories including frozen pizza, frozen pork cutlet, refrigerated coffee, and jelly. All single cup ramen products will have a 2+1 benefit. The purchase limit is set to 12 items per person, and an additional 20% discount is available when purchasing with the Emart e-Card.

Additionally, domestic peaches (7-12 pieces) will be offered at a 40% discount when purchased with the event card, and Shinsaegae Points members will receive an additional 20% discount per person, making a maximum total discount of 60%, selling at 7,120 KRW.

Meanwhile, the weekend Limited Deal event held on July 18-19 received great response, with total sales in the event item categories increasing by 20%. Not only did the total sales of 48 items in the event categories increase significantly over the two days, but the overall sales growth rate of the categories to which these products belong reached 20%.

For example, the detergent category saw a 29.4% growth rate as the 50% discount event for purchasing two detergent items recorded total sales of 100,000 units. Also, the "Cheondo Peach (2kg)" sold at 6,800 KRW was purchased by about 50,000 customers, increasing sales in that category by 35%.

This content was produced with the assistance of AI translation services.