Shinsegae Department Store Unveils Louis Vuitton Men's New Collection for the First Time in the Industry at Gangnam Branch

Shinsegae Department Store Gangnam Branch announced on the 30th that it will be the first in the industry to sell new Louis Vuitton men's products.

[Asia Economy Reporter Seungjin Lee] Shinsegae Department Store Gangnam Branch will be the first in the industry to sell new Louis Vuitton men's products.

The global luxury brand Louis Vuitton will showcase all men's items for this fall and winter, including bags and clothing, through a pop-up at The Stage on the 1st floor of Shinsegae Department Store Gangnam Branch. This pop-up store will be held from the 31st of this month to the 14th of next month.

At The Stage pop-up on the 1st floor of the Gangnam Branch, Virgil Abloh, the director of the Louis Vuitton men's collection, will present Korea's first and exclusive products such as windbreakers, trunks, and sneakers designed under the theme "Heaven on Earth." This pop-up is the first one Virgil Abloh has held in Korea.

A Shinsegae Department Store official stated, "Through the Louis Vuitton men's pop-up store, we have once again solidified our position as a leading luxury department store in Korea," adding, "As global luxury brands continue to introduce various new products for the first time, we are gaining recognition as a representative department store in Northeast Asia."

Previously, in July last year, the Gangnam Branch held a large-scale pop-up across five floors showcasing new products from Louis Vuitton in all categories including bags, clothing, jewelry, and perfumes.

Also, the Chanel pop-up held from June 4 to 21 this year was organized to celebrate the 20th anniversary of the launch of Chanel's representative watch, the ‘J12.’ At that time, limited edition products were exclusively introduced at the Gangnam Branch, attracting attention.

Earlier this month, Bottega Veneta targeted the millennial generation by opening a pop-up store under the theme ‘Mini Bag Collection,’ unveiling fall and winter new products for the first time in Korea.

Pop-up events in collaboration with global brands are also driving the overall luxury sales at the Gangnam Branch. Due to the popularity of global luxury brand events such as Prada in January and Chanel and Bottega Veneta in June, the luxury category at Shinsegae Gangnam Branch recorded a 23.1% growth in the first half of this year.

During the same period, the number of luxury buyers also increased by 11.3%, significantly impacting overall foot traffic at the Gangnam Branch. Luxury consumption by customers in their 20s and 30s, classified as the millennial generation, has been increasing year by year.

Shinsegae expects that this Louis Vuitton pop-up store will also lead to new customer creation, including millennials, along with sales growth at the Gangnam Branch starting in July, the second half of the year.

Im Hoon, Vice President and Head of Shinsegae Department Store Gangnam Branch, said, “Shinsegae Gangnam Branch has established itself as the stage where global luxury brands first introduce new products targeting the Asian market,” adding, “We will continue to uphold the status of Korea’s representative department store with differentiated content that leads the industry.”

This content was produced with the assistance of AI translation services.