Camping at the Top Floor of 534m Lotte World Tower... 'Summerest 2020'

[Asia Economy Reporter Seungjin Lee] Lotte World Tower & Mall announced on the 29th that it will hold ‘Summerest 2020,’ a safe social distancing camping concept event, at Lotte World Tower from the first to fourth weekends of August, Friday through Sunday.

The event will take place from 4 PM to 10 PM, creating two camping zones, the ‘Roof Zone’ on the outdoor top floor of Lotte World Tower and the ‘Car Camping Zone’ on the World Park lawn plaza, offering outdoor resting areas along with performances and movie screenings.

The Lotte World Tower Roof Zone, located at 534 meters, has an average temperature difference of more than 5 degrees Celsius compared to ground level, providing relief and a beautiful night view of Seoul to citizens exhausted by tropical nights. This overnight camping event will offer a unique experience as if camping in the sky, using only multi-purpose nets, camping mats, and sleeping bags.

All participants’ belongings will be secured with cable ties and ropes for safety, and during overnight stays, participants will be safely secured with climbing belts to ensure safe participation.

At the World Park lawn plaza’s ‘World Park Car Camping Zone,’ ten latest-model BMW X-series SUVs and car camping tents will be installed. Each tent will be equipped with camping tables, folding chairs, lanterns, and string lights to create an authentic car camping atmosphere.

On the outdoor lawn plaza, busking performances and movie screenings will be held to provide healing time for citizens escaping the tropical nights. Indie band performances and a talk show introducing stories from camping participants will be held from 7 PM to 8:30 PM, followed by outdoor screen movie screenings (La La Land, Begin Again) until 10 PM.

Next to the lawn plaza, the food truck zone will sell meals such as steak rice bowls, hamburgers, chicken skewers, tteokbokki, as well as coffee and beverages. All Summerest 2020 camping experience participants will receive a meal coupon worth 30,000 KRW.

This Lotte World Tower camping event allows only a limited number of participants due to the COVID-19 pandemic. During July and August, those with receipts showing cumulative purchases of over 100,000 KRW within the complex can apply through Lotte World Tower’s official social network service (SNS) accounts and website.

The ‘Lotte World Tower Roof Zone’ is available for experience only once on August 8 (Saturday). The ‘BMW Car Camping Zone’ will be held seven times every Friday and Saturday from August 8 to 29.

To maintain COVID-19 social distancing, 2-meter distance guide stickers will be attached to the floors of both camping zones, and a quarantine clean gate will be set up where individuals must complete temperature checks and health questionnaires before entry. The outdoor camping site will be thoroughly disinfected twice daily, and the complex interior six times daily, ensuring that families and couples can safely enjoy summer at Lotte World Tower and Mall while avoiding the heat.

This content was produced with the assistance of AI translation services.