Musinsa Standard, 200% Sales Growth in the First Half of the Year

[Asia Economy Reporter Yujin Cho] Musinsa's private brand (PB) Musinsa Standard announced on the 29th that its sales in the first half of this year increased by 200% compared to the same period last year.

Musinsa Standard has gained word-of-mouth popularity due to its excellent quality and reasonable prices, with over 45% of customers making more than 10 repeat purchases in the past year.

Musinsa Standard's steady seller slacks saw sales increase by more than 140% compared to the same period last year, surpassing a cumulative sales volume of 1.1 million units. The 'Perfect Slacks,' relaunched last fall, recorded sales of over 500,000 units within 9 months.

With the newly launched official YouTube channel 'MutandardTV,' the brand plans to strengthen communication with customers by providing various content such as the product planning process and useful fashion styling tips using Musinsa Standard products.

This content was produced with the assistance of AI translation services.