Volvo Car Korea Opens Volvo Starfield Hanam Showroom

[Asia Economy Reporter Kiho Sung] Volvo Cars Korea announced on the 27th that it will open the 'Volvo Starfield Hanam Showroom,' the brand's first shop-in-shop concept, at Starfield Hanam.

The Volvo Hanam showroom, operated by Kolon Automotive, the official dealer of Volvo Cars Korea, is located within Starfield Hanam, offering excellent accessibility. It has a total area of 338.42 ㎡ and can display five vehicles.

The Volvo Hanam showroom goes beyond the existing 'Volvo Retail Experience (VRE)' concept by reflecting the characteristics of the space where the showroom is located. It is designed with a contemporary concept targeting the millennial generation who enjoy and experience urban lifestyles. Additionally, there are experiential spaces such as a lifestyle shop where customers can directly browse lifestyle premium goods, and a Your Car Hub zone where they can touch and experience the leather colors of vehicle interiors.

The newly opened Volvo Hanam showroom allows vehicle test drive applications and contract processing just like existing showrooms, and all paperwork required during the test drive and contract process is conducted through digital devices.

Yoon Mo Lee, CEO of Volvo Cars Korea, stated, “We have opened the first urban brand shop-in-shop concept showroom so that customers can see and directly enjoy Volvo Cars' unique Swedish luxury value up close. We will continue to strive to create customer touchpoints to further maximize the joy of experiencing Swedish luxury.”

This content was produced with the assistance of AI translation services.