Golden Blue Launches Limited Edition 'Carlsberg' Champions Edition in Korea to Celebrate Liverpool FC Victory

[Asia Economy Reporter Choi Saeng-hye] Golden Blue announced on the 27th that it will launch the ‘Carlsberg’ Champions Edition, the official beer partner of Liverpool FC, in South Korea to celebrate Liverpool FC’s Premier League victory, with sales starting at the end of this month.

Carlsberg is a premium lager beer produced by the Carlsberg Group, one of the world’s four major beer companies. With a long history and tradition of 173 years, Carlsberg, made from 100% malt with high quality and excellent flavor, was designated as the official beer of the Danish royal family in 1904. Since 1992, it has served as the official beer partner of Liverpool FC for 27 seasons, holding the longest partnership in the Premier League.

The newly released Carlsberg Champions Edition features a new package incorporating various elements symbolizing Liverpool FC. The phrase ‘1847 ONWARDS,’ commemorating the birth year of Carlsberg beer, was changed to ‘2020 ONWARDS,’ the year Liverpool FC won the championship. The word ‘PILSNER,’ indicating the type of Carlsberg beer, was replaced with ‘CHAMPIONS,’ meaning victory, and placed in the center of the can. The design was noticeably changed by applying Liverpool FC’s signature red color throughout the can instead of the traditional green. Additionally, Liverpool FC’s emblem and the signatures of its players were engraved, rebirthing the beer as a meaningful product for Liverpool FC fans.

This edition is a limited commemorative release for the championship and will be available at major large supermarkets and convenience stores in South Korea until stocks last.

This content was produced with the assistance of AI translation services.