Hyundai Motor Company and Seoul Tourism Foundation Sign MOU to Support Travel for Vulnerable Tourists

[Asia Economy Reporter Suyeon Woo] Hyundai Motor Company is conducting a collaborative project with the Seoul Tourism Foundation to support vulnerable travelers such as people with disabilities, the elderly, and pregnant women to travel without mobility inconveniences.

On the 24th, Hyundai Motor Company announced on the 27th that it signed a "Memorandum of Understanding (MOU) for the Activation of Universal Tourism Environment and Vulnerable Traveler Travel in Seoul" with the Seoul Tourism Foundation at Hyundai Motorstudio Goyang. Attendees at the MOU signing ceremony included Jeong In-ok, Executive Vice President and Head of Hyundai Motor's Domestic Commercial Business Division, Lee Jae-sung, CEO of the Seoul Tourism Foundation, and Jeong Young-man, Director of the Seoul Danurim Tourism Center, among other officials.

Officials from Hyundai Motor Company and the Seoul Tourism Foundation signed a business agreement to promote travel for vulnerable tourists and are taking a commemorative photo at Hyundai Motorstudio Goyang on the 24th. (From left) Jeong Young-man, Director of Seoul Danurim Center; Lee Jae-seok, Team Leader of Commercial Customer Value Team; Lee Yang-seon, Executive Director of Commercial Marketing Office; Jeong In-ok, Executive Director of Hyundai Motor Commercial Domestic Business Division; Lee Jae-sung, CEO of Seoul Tourism Foundation; Byeon Dong-hyun, Head of Tourism MICE Division at Seoul Tourism Foundation; Lee Kyung-jae, Team Leader of Citizen Tourism Team at Seoul Tourism Foundation; Lee Young-mi, Deputy General Manager at Seoul Tourism Foundation. Photo by Hyundai Motor Company

Through this agreement, Hyundai Motor Company will collaborate with the Seoul Tourism Foundation to develop new tourist courses within Seoul and the metropolitan area to support the travel activities of vulnerable travelers and promote joint marketing efforts, among various other cooperative measures.

The Seoul Tourism Foundation plans to operate six Hyundai Solati minivans equipped with wheelchair lifts to assist small-group and individual free travel for vulnerable travelers, while Hyundai Motor Company will support various online and offline promotions such as producing promotional videos and planning events to raise awareness of the vulnerable traveler travel activation project.

Hyundai Motor Company and the Seoul Tourism Foundation intend to actively exchange and cooperate based on their accumulated expertise in their respective industries to enable everyone to travel conveniently and equally throughout Seoul and the metropolitan area.

A Hyundai Motor Company official stated, "We hope that many vulnerable travelers will enjoy free travel through this MOU," adding, "We will continue to sincerely strive to support the improvement of mobility rights for vulnerable travelers."

This content was produced with the assistance of AI translation services.